Study Abroad Program Content Development

Jackfruit Marketing is collaborating with an American college to enhance its online presence by promoting its study abroad programs, thereby enabling its students to explore the world! The goal of this project is to research and develop engaging and informative content for eight distinct study abroad programs. Each program offers unique opportunities and experiences for students, and the content should highlight these aspects to attract prospective participants. The project involves understanding the key features, benefits, and logistical details of each program, ensuring that the information is accurate, comprehensive, and appealing. By doing so, the project aims to provide students with clear and compelling options for their international education experiences. The content will be published on the college's website, serving as a primary resource for thousands of students considering studying abroad.

How Can Unis Recruit More International Students From Developing Markets?

How can universities recruit more international students from developing markets? Students will create a market report for one or more of the following markets: Thailand, Brazil, or Colombia. Students will receive guidance on trustworthy resources to use in the research process, but they are also expected to search for data and information independently beyond those resources.

Jackfruit Marketing

Challenge Outline: How can universities recruit more international students from developing markets?