Pawsome Concierge Pet Care Booking App

Pawsome Concierge aims to enhance the guest experience at hotels by providing a seamless way for concierges to request and book pet care services. The goal of this project is to develop a user-friendly mobile application that allows hotel concierges in Canada and the USA to easily find, request, and book pet care services such as pet sitting, walking, pet wedding attendant special requests (ex: pro pet photography, pet products,) for their guests. The app should include features like service provider profiles, real-time availability, booking confirmations, and secure payment processing. This project will enable learners to apply their knowledge of mobile app development, user interface design, and backend integration to solve a real-world problem in the hospitality industry.

PAWSOME AI System and 24/7 Emergency Line

The main goal for the project is to create the PAWSOME AI system to assist in vetting caregivers and clients and/or create the 24/7 emergency line. This will involve several different steps for the learners, including: - Understanding the company's philosophy and commitment to pet care. - Researching and understanding the requirements for vetting caregivers and clients. - Developing an AI system that can effectively vet caregivers and clients. - Creating a 24/7 emergency line for pet owners to access immediate assistance.

Media Plan for Pawsome Concierge

The main goal for the project is to create a comprehensive media plan for Pawsome Concierge that will position the company as a leader in providing truthful information in the non-regulated pet care industry. The media plan should focus on revolutionizing the pet care industry and elevating the company's brand image. This will involve several different steps for the students, including: - Conducting market research to understand the target audience and their media consumption habits. - Developing a brand positioning strategy that highlights the company's commitment to truthful information and unparalleled hospitality. - Creating a content strategy for various media channels, including social media, online platforms, and traditional media. - Designing a media buying plan to maximize the reach and impact of the company's message. - Developing key performance indicators (KPIs) to measure the success of the media plan.

UI/UX Design for Pawsome Concierge Platform/Mobile App

The main goal for the project is to propose a user interface and user experience design for the current platform/mobile app being developed by Pawsome Concierge. The design should prioritize ease of use, accessibility, and an intuitive experience for pet parents looking for reliable pet daycare, pet sitting, and overnight boarding services. The UI/UX should also reflect the company's mission of advocating for the holistic well-being of pets and their guardians. This will involve several different steps for the students, including: - Researching the target audience and their needs as pet parents. - Creating wireframes and prototypes for the platform/mobile app. - Conducting user testing and gathering feedback for iterative design improvements. - Collaborating with the development team to ensure seamless integration of the UI/UX design.

Raising Awareness Through Student Videos

The goal of this project is to use the video students make on various platforms to help us grow and raise awareness for Pawsome Concierge. This will involve several different steps for the students, including: - Researching and understanding the mission, vision, and values of Pawsome Concierge. - Developing creative video content that reflects the company's mission, vision, and values. - Creating a marketing plan to promote the video content across various platforms. - Analyzing the effectiveness of the video content and making improvements as needed. - Creating a report summarizing the results of the project.

Pawsome Concierge Digital Marketing Campaign

The goal of this project is to create a comprehensive digital marketing campaign for Pawsome Concierge, a company that offers pet caregiving and educational services tailored to the lifestyles of busy pet owners. The campaign should include strategies for increasing brand awareness, driving website traffic, and improving customer engagement.

Validate Market Fit for Pawsome Concierge in the USA

The goal of this project is to validate the market fit for Pawsome Concierge in the USA. This will involve several different steps for the students, including: - Researching the pet care industry in the USA to understand the current market size and trends. - Analyzing the competitive landscape in the USA to identify potential opportunities and threats. - Developing a market entry strategy for the USA market. - Identifying potential pilot locations in the USA to launch the pilot project. - Developing a plan to measure the success of the pilot project.

Analyzing Opportunity for Pawsome Concierge

The main objective of the project is to analyze an opportunity within Pawsome Concierge and present their findings in a presentation. This project aims to enhance students' ability to apply concepts and tools to assess both the internal characteristics of the organization and its external context. This will involve several different steps for the students, including: - Researching the current market and industry trends in the pet care industry. - Analyzing the internal operations of Pawsome Concierge, including their customer service, pricing, and product offerings. - Identifying new opportunities for Pawsome Concierge to expand their services and reach new customers. - Developing a business plan to implement the new opportunities. - Presenting the findings in a presentation.

PAWSOME VIDEO ANIMATION & DESIGN

PAWSOME Concierge is a start-up from Montreal. We offer privatized and tailor-made services & 100% natural healthy bakery products for pets. We are looking to develop an animated video to introduce our company. We are looking for a group of students to assist us in the script development, storyboard, scene creation, and animation of this video. We envision this project to include but not be limited to: The creation of a fun and engaging 1-3 minute animation about our services and product functionality that is consistent with our brand guidelines and communication strategy This video will be displayed on various social media platforms, and our future platform. Final deliverables should include: A basic video script A voice-over recording of the final video script Video background music A visual storyboard Completed video scenes Icons for individual scenes A completed animated video with all of the elements above