FileClouding Promotion Campaign

G&C Enterprises Management Inc. is looking to enhance the visibility and market reach of FileClouding, one of its innovative products. The goal of this project is to design a comprehensive product promotion campaign that leverages both traditional and digital marketing channels. The campaign should be innovative, engaging, and tailored to the target audience. Learners will apply their classroom knowledge of marketing strategies, consumer behavior, and digital media to create a cohesive and effective promotional plan. The project will involve market research, creative content development, and strategic planning to ensure the campaign's success. The final product should be a detailed promotional strategy that G&C Enterprises can implement to boost product awareness and sales.

Email Marketing Campaign

We run a business resource online platform to sell membership. We hope to revamp our email marketing to attract more members. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Create email lists for different types. Including newsletters, leads, opportunities in our CRM system. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Digital Marketing

Our company runs an online platform. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company and our products. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.