Marketing and Business Strategy

SketchList Incorporated – Class Project Description Objective: The company's objective is to grow annual revenue to $500,000 in two years. This class will explore the product, market, and competition to develop recommendations and or plans by which the company can meet this goal. Of particular interest are identifying and defining ways in which partnership opportunities can help us achieve our goal. There are at least two avenues to this revenue target. Direct sales to woodworking hobbyists or custom woodworking companies. Currently, all sales are made this way online via the company website. Multiple copy sales channels. Partners – companies that sell woodworking hardware [CNC] or software compatible with SketchList 3D. Retailers – brick and mortar stores selling woodworking supplies and tools. Maker organizations or woodworking clubs or associations. Other organizations – schools or correctional institutions. The multiple copy option is of interest in this project. We seek the group to do the following for or more of the possible channels. Define qualified potential partners and create a plan to communicate with them. Determine their pain points and possible reasons to deal with us and create a messaging program. Make a recommendation as to how to proceed.

Analysis of Marketing and Sales Data

We have a database of 22,000 prospects and customers. It captures data from our web page signup forms and our shopping carts. The list is growing by about 2,000 a month. Information includes the creation date, the dates and type of every email sent, and the date of every product purchased by each user. We are interested in what types of information might be made from all this data. For example: 1. Time between sign up for trial and purchase. 2. Relationships between emails sent and purchase. 3. Counts such as how many purchasers of product a, b, or c. 4. How many purchasers are prospects for an upgrade. Some of this information {4} can be pulled from our email lists - but that is just a list of names and address along with a count. What other kinds of data should we be capturing and how would it be used? This is a bit of exploration rather than a specific project or assignment.

Bowen Method Web page and Social Media

Help us bring the benefits of the Bowen Method to more people through a well designed and executed web site and social media. We are looking to grow our client. To do this we need to make our website an effective tool to attract, communicate and interact with prospects. But first what is Bowen? The Bowen method is a practice of healing the body through gentle touch. Most importantly it addresses the body as a whole. It creates gentle muscle and connective tissue movements. And they are designed to relieve blockage and stress in the body’s fascia. The techniques improve circulation, enhances the body’s ability to take in nutrients, and finally to eliminate toxins. You can see at at this link. https://youtu.be/AqzjBggu1Lk Our company began with the desire to heal and provide comfort. Our 'marketing' consists of word of mouth recommendations and a self-developed web page. Encouraged by the ways we have helped others and driven by the desire to do more we opened our clinic. The project asks the students to do the following: 1. Revise or rewrite our web page. 2. Improve our social presence

Bowen Method Expansion Program

We seek assistance in our effort to bring the benefits of the Bowen Method to more people. Our client base has grown to a point requiring us to move into a larger space to continue to meet its needs. Before we even took occupancy of our new clinic our schedule is filling up. However, we do not want to proceed without a plan and sense of direction for our future. We need a marketing plan for our startup. But first what is Bowen? The Bowen method is a practice of healing the body through gentle touch. Most importantly it addresses the body as a whole. It creates gentle muscle and connective tissue movements. And they are designed to relieve blockage and stress in the body’s fascia. The techniques improve circulation, enhances the body’s ability to take in nutrients, and finally to eliminate toxins. You can see at at this link. https://youtu.be/AqzjBggu1Lk Our company began with the desire to heal and provide comfort. Our 'marketing' consists of word of mouth recommendations and a self-developed web page. Encouraged by the ways we have helped others and driven by the desire to do more we opened our clinic. The project asks the students to do the following: 1. Examine the practice through interviews with the owners. Help us define our business, service offerings, and goals. 2. Help us set objectives and write a plan by which we can achieve those goals. 3. Recommend, create, or design an online marketing presence and strategy.