R333-IT Solution - PART II

ABOUT US R333 is a Marketing Company with a Booking service that offers rewards. Earn Reward Dollars by R333 matching you with a service provider and booking your appointment. For example, need your teeth cleaned, we will find a Dentist in your area and book a dental appointment for you. We will give you up to 15% reward dollars to redeem for Cash or Merchandise. How does it work: Fill out an intake form online R333 will find you a Dentist and book your appointment You will need to fill out a short survey about helping businesses survive the pandemic Upload your dental receipt R333 will give you up to 15% Redeem for Cash Back OR Shop for Merchandise PROJECT SCOPE R333 is looking for a team of students to develop an innovative IT solution or find an innovative IT Solution for automating the latter part of the customer journey once the customer has earned their Reward Dollars. The Customer Journey has been mapped out and we are in a position to have a robust conversation with the team as to what is needed. What You Can Expect From This Project Mentorship from a Marketing Expert. Zahara has her MBA from Cornell and has over 15+ years of experience in marketing and product development. Learn more about Zahara Valuable training on writing use cases, thinking about edge cases, feature development This project is extremely hands-on, providing an incredible experience for those looking to get into app development. Our goal is to provide a valuable and tangible experience for you to be able to create mobile apps.

R333 Mobile App Development - Phase 1

# of Students: 1 Scope of Work Focus: Application Development - Selecting the best technologies for creating the application or feature listed below; creating a fully functioning application. Goal: Create a fully functional iOS app for R333 that integrates with the R333 website. This project will be broken down into multiple Phases. Below are the full App Functionality Requirements for Phase I. Application Development - For the student(s) to create a fully functioning application. The design for these pieces of the mobile applications is complete. iOS App Use Cases for Phase Includes: A user should be able to find the R333 app in the app store. Registration and Login - a user should be able to register and login for the R33 app Connected to the website - the data should seamlessly flow from the app to the website so that a user can login on both platforms. Save User Name/Password - the user should be able to save their user name and password Face ID - the user should be able to use FACEID to log into the app. We will plan to communicate with our virtual intern using these communication tools: Email, Riipen Resources We will provide students with access to the systems and tools required to complete their work. What You Can Expect From This Project: Mentorship from a Marketing Expert. Zahara has her MBA from Cornell and has over 15+ years of experience in marketing. Learn more about Zahara This project is extremely hands-on and will provide an incredible experience for those looking to get tangible experience building websites. We look forward to meeting you! Primary contact: Zahara Kassamali, zk38@cornell.edu Location: Remote

Virtual Internship Opportunity: Business Administration, HR, 2020

Virtual Internship Opportunity: Business Administration ABOUT COMPANY Book your Optical, Dental or Orthotic visit through us. Our booking agency will find you the best appointment for your schedule at no cost to you. Upload Receipt Once you submit the survey, upload the itemized receipt of your purchase and earn HR dollars to spend on products from our affiliate sites. Booking service with a rewards program. We encourage wellness and healthy living. Earn HR Dollars for Bookings Book your healthcare appointment with us, stay healthy, get rewarded. PROJECT SCOPE Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) students or teams. The primary focus for the student will be: (please include a few examples of consulting projects you would like the student(s) to execute during the placement, as exemplified below.) Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy for new products or services; identify new funding and grant opportunities and write proposals. Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct overhaul of our branding or communication strategy. Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure. Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new partnerships and funding. Marketing - For the student(s) to help us reach more customers and effectively promote our brand, mission, and story. Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales team's performance. Other duties the student may complete could include : Conduct research and data analysis. Create presentation decks and assist with presentations to key stakeholders. We will plan to communicate with our virtual intern using these communication tools: Riipen messaging, Whatspp, email Student's primary contact : Fareen Samji

Competitive Analysis

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. This project will include: An identification of our current competitors An identification of potential future competitors (eg. a large company in a similar industry who may enter the space) The creation of a matrix identifying features shared across the companies and those that are different. A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research. Objective We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.