Rethink ENTR 4433 Business Plan Development

Project Description : Rethink our company Welcome to Nicola McCrabbe Coaching. We are thrilled to present an exciting opportunity for talented MRU Business students to contribute to our innovative project, Rethink our company. Main Goal : The primary objective of this project is to build a comprehensive business plan.

Creating Graphic Design Assets

Our company would like to create new info-graphics for marketing and social media purposes. This may involve: Meeting with the founder to discuss branding, and making any necessary revisions. Designing and presenting infographics, based on the branding guide to be included in a proposal. Executing the full designs for each branding asset using Canva, based on the approved thumbnails.

Grant Writing

Our organization is interested in addressing societal issues in company or organizations. However, we are currently facing funding challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.

Digital Content Creation

Our company sell services (coaching and training) for individuals and organizations. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s services, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.