Package Design for Lumo Organic Sports Drink
The main goal for the project is to create a new package design for Lumo Beverage Corp.'s 12-pack shipping box. The design should reflect the company's innovative and natural approach to sports drinks, while also appealing to the target market of athletes and health-conscious individuals. This will involve several different steps for the students, including: - Researching the target market and understanding their preferences and design trends. - Brainstorming and sketching multiple design concepts for the package. - Creating digital mockups of the design concepts for presentation. - Gathering feedback from the company and potential consumers to refine the design. - Finalizing the package design and preparing it for production.
Brand Identity and Graphic Design
Our company is looking to solidify our identity with a. brand guide and a sell sheet. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding for the company. This will involve several different steps for the students, including: Researching the brand identity. Work to create a branding guide for us to reference Work to create a sell sheet that can be used with retailers Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours.
Create an Import License Application
The goal of this project is to create an import license application for Lumo Beverage Corp. This will involve researching the regulations and requirements for importing goods into the country, as well as creating a comprehensive application that meets all of the requirements. The application should be tailored to Lumo Beverage Corp. and their specific needs.
Social Media Marketing Campaign
Our company is launching an organic sports drink. We hope to create our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.
Marketing Plan
Our company is launching an organic sports drink and we are looking to create a marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.
Social Enterprise B-Corporation Certification Plan
To achieve B-Corporation certification, our company must receive a minimum score on social and environmental performance. This is an online assessment that is overseen by the independent body that certifies B-Corporations (the B Lab). The assessment covers our entire operations and measures our impact in governance, workers, community, the environment, as well as our products and services. We also must integrate sustainability commitments to stakeholders into our governing documents.
Website Development
Our company manufactures Organic, All-Natural Sports Drinks. We hope to build a website to attract customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, or WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.