Starting January 2019, a class of ~15 Master's-level student-consultants will spend a minimum of 3 hours per week over the course of 12 weeks working hands-on with your paid and organic social and website data. Each week, they will build on their knowledge of the data and learn how the metrics ladder up to overarching strategic business goals and imperatives as well as how to measure success.

Students will be working individually and you will receive one report for each student at the end of the semester.

Student-consultants will complete the following:

Omni-channel analytics report conclusive of the following:

• Measurement plan to showcase how your brand should measure social success
• Performance metrics (both paid and organic) for each social channel in which your brand has a presence
• Content analysis
• Actionable insights based on weeks of data manipulation
• Recommendations for optimizations/improvements moving forward
• Social Listnening audit
• *the line items included in the final report build upon their weekly objectives and assignments

Assumption: instructor will receive either access to social accounts or data extracts for paid and organic analysis. There is no data required from client for social listening.

Example project niches include, but are not limited to:

• Nonprofits & Education sector
• Startups
• CPG
• Hospitality (Hotels/Restaurants)
• Healthcare
• E-commerce brands