The capstone course will incorporate skills such as research, messaging strategies, social media planning, crisis management planning, and more. Student teams will develop a comprehensive communication campaign based on research and client needs. The completed campaign will be presented to the client at the end of the course. All students compete in teams and the client will determine an overall team winner who best captured the client’s vision and solved their communications problem. Ideally, the capstone client will have a global focus of some kind (ex. serves international audiences, offers products in several countries, solves global challenges, etc.).

A full class of student-consultants teams will build a responsive website for your organization and create branded collateral to implement in marketing campaigns.

The capstone course will incorporate skills such as research, messaging strategies, social media planning, crisis management planning, and more. Students will develop a comprehensive communication campaign based on research and client needs. The completed campaign will be presented to the client at the end of the course. All students compete in teams and the client will determine an overall team winner who best captured the client’s vision and solved their communications problem.

The capstone course will incorporate skills such as research, messaging strategies, social media planning, crisis management planning, and more. Students will develop a comprehensive communication campaign based on research and client needs. The completed campaign will be presented to the client at the end of the course. All students compete in teams and the client will determine an overall team winner who best captured the client’s vision and solved their communications problem.