Supervised Analytics Consultancy Project

MMC6936
Closed
University of Florida
Gainesville, Florida, United States
Lorraine Tamburrino
Lecturer
(1)
3
Timeline
  • May 2, 2022
    Experience start
  • May 10, 2022
    Project Scope Meeting
  • June 14, 2022
    Progress meeting and update with Organization
  • July 26, 2022
    Project's Virtual Presentation and Final Report (2-days later)
  • August 2, 2022
    Experience end
Experience
2/3 project matches
Dates set by experience
Preferred companies
Anywhere
Non profit, Large enterprise, Small to medium enterprise
Any industries

Experience scope

Categories
Marketing analytics Data visualization Data analysis Market research
Skills
business objectives quantitative analysis research focus group
Learner goals and capabilities

Beginning this May, a Master’s-level student-consultant will work with your organization on researching and preparing a new opportunity, strategic initiative, issue or decision.

The student-consultant will utilize qualitative (interviews, focus groups or other ethnographic methods) and quantitative analysis and tools to research a business question. The organization will gain recommendations grounded on data for specific strategic options and considerations related to the business objectives.

Learners

Learners
Graduate
Any level
2 learners
Project
60 hours per learner
Learners self-assign
Teams of 2
Expected outcomes and deliverables

Final project deliverables include:

· A 15-minute presentation + additional 10 minutes Q&A time summarizing the findings, recommendations, implementation plan (if relevant)

· A detailed report summarizing the framing of the work, the identified opportunities and challenges, the evidence and analysis the students found most relevant and their analysis of the evidence.

Project timeline
  • May 2, 2022
    Experience start
  • May 10, 2022
    Project Scope Meeting
  • June 14, 2022
    Progress meeting and update with Organization
  • July 26, 2022
    Project's Virtual Presentation and Final Report (2-days later)
  • August 2, 2022
    Experience end

Project Examples

Requirements

The student-consultant will spend 100+ hours (each) over 12 weeks working on the project. Depending on the scope of the project, two separate students may be assigned to the same project based on the perceived scope/complexity, in coordination with you.

Example challenges include, but are not limited to:

  • New market identification /or current market evaluation
  • New market entry
  • Analysis of current product offerings and opportunities
  • Strategic plan for brand development
  • Competitive landscape analysis and opportunity for differentiation
  • Data Management (Prepping, Matching, Structure and Creation of data protocols for CRM uses)

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Please ensure you are committed and able to meet online with project supervisors (faculty) & students twice during the project's duration (May-July)

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.