Ohio University
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Fall 2021 Strategic Management Decisions

COMM4311
Closed
Maple League of Universities
Maple League of Universities
Quebec City, Quebec, Canada
Victoria Fraser
Instructor
(2)
2
Timeline
  • September 10, 2021
    Experience start
  • September 25, 2021
    Project Scope Meeting
  • November 13, 2021
    Midway Check In
  • December 12, 2021
    Experience end
Experience
12/5 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Leadership Organizational structure Operations Project management
Skills
competitive analysis business consulting business strategy research
Learner goals and capabilities

Using strategic analysis tools (for example, SWOT analysis) our 4th year Commerce students will review and analyse a business challenge for your organization through exploring the interdependencies between organizational functions and the environment. The students will define the problem, conduct a comprehensive situation analysis, formulate alternatives and recommend a strategy and implementation plan.

Learners

Learners
Undergraduate
Any level
35 learners
Project
40 hours per learner
Learners self-assign
Teams of 7
Expected outcomes and deliverables

Final deliverables include:

  1. A 5 or 10 minute oral presentation.
  2. A report of 20 pages minimum that will include a detailed analysis, a financial portrait of your company, as well as a description of appropriate strategies to provide your organization with a competitive advantage.
Project timeline
  • September 10, 2021
    Experience start
  • September 25, 2021
    Project Scope Meeting
  • November 13, 2021
    Midway Check In
  • December 12, 2021
    Experience end

Project Examples

Requirements

In this capstone project, students will investigate a challenge or opportunity that your organization proposes, drawing on all the tools from previous courses and applying them to an outside client.

Students will define the problem, conduct a comprehensive situation analysis utilizing primary and secondary market research, formulate alternatives and recommend a viable business strategy with implementation plan.

Projects the students are well-equipped to work on include (but are not limited to):

  • Developing a business plan for a new business or new offering from an existing business
  • Developing a new product launch plan
  • Rebranding or marketing of an existing product
  • Competitive analysis research
  • Expansion strategy

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Attend one kick-off meeting and one midway check-in with students.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Virtually attend final presentation.

Provide a contact person who will be available to respond to periodic emails or phone calls throughout the project to answer students' questions.