Supervised Analytics Consultancy Project

MMC6936
Closed
University of Florida
Gainesville, Florida, United States
Lorraine Tamburrino
Lecturer
(1)
3
Timeline
  • August 23, 2021
    Experience start
  • August 29, 2021
    Project Scope Meeting
  • October 19, 2021
    Progress meeting and update with Organization
  • December 14, 2021
    Project's Virtual Presentation and Final Report (2-days later)
  • December 14, 2021
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Non profit, Large enterprise, Small to medium enterprise
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
business strategy data analysis marketing strategy research
Learner goals and capabilities

Beginning this Fall, a Master’s-level student-consultant will work with your organization on researching and preparing a new opportunity, strategic initiative, issue or decision.

The student-consultant will utilize qualitative (interviews, focus groups or other ethnographic methods) and quantitative analysis and tools to research a business question. The organization will gain recommendations grounded on data for specific strategic options and considerations related to the business objectives.

Learners

Learners
Graduate
Any level
2 learners
Project
100 hours per learner
Learners self-assign
Teams of 2
Expected outcomes and deliverables

Final project deliverables include:

· A 15-minute presentation + additional 10 minutes Q&A time summarizing the findings, recommendations, implementation plan (if relevant)

· A detailed report summarizing the framing of the work, the identified opportunities and challenges, the evidence and analysis the students found most relevant and their analysis of the evidence.

Project timeline
  • August 23, 2021
    Experience start
  • August 29, 2021
    Project Scope Meeting
  • October 19, 2021
    Progress meeting and update with Organization
  • December 14, 2021
    Project's Virtual Presentation and Final Report (2-days later)
  • December 14, 2021
    Experience end

Project Examples

Requirements

The student-consultant will spend 90+ hours (each) over 15 weeks working on the project. Depending on the scope of the project, two separate students may be assigned to the same project based on the perceived scope/complexity, in coordination with you.

Example challenges include, but are not limited to:

· New market identification /or current market evaluation

· New market entry

· Analysis of current product offerings and opportunities

· Strategic plan for brand development

· Competitive landscape analysis and opportunity for differentiation

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Please ensure you are committed and able to meet online with project supervisors (faculty) & students twice during the project's duration (January - April)