Ohio University
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Consumer Insights in Action with Drew University

MKTG 257
Open Closing on January 28, 2025 / 1 spot left
Drew University
Drew University
Madison, New Jersey, United States
Christopher Andrews
Christopher Andrews
Associate Professor of Sociology
3
Timeline
  • February 7, 2025
    Experience start
  • April 22, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Digital marketing Social media marketing Marketing analytics Marketing strategy
Skills
marketing research social media engagement customer insights segmentation strategy marketing marketing strategies consumer behaviour customer journey mapping business marketing brand positioning
Learner goals and capabilities

This experience is designed for learners from diverse academic backgrounds, including business, marketing, anthropology, psychology, and sociology. Participants will leverage their understanding of consumer behavior to tackle real-world projects, applying insights from both social sciences and marketing. The course aims to equip learners with the skills to analyze consumer trends, develop targeted marketing strategies, and understand the psychological and cultural factors influencing consumer decisions. By collaborating on industry projects, learners will bridge theoretical knowledge with practical application, preparing them for dynamic roles in marketing and consumer research.

Learners

Learners
Undergraduate
Beginner, Intermediate levels
32 learners
Project
40 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables
  • Consumer behavior analysis report
  • Target market segmentation strategy
  • Marketing campaign proposal
  • Social media engagement plan
  • Customer journey mapping
  • Brand development
Project timeline
  • February 7, 2025
    Experience start
  • April 22, 2025
    Experience end

Project Examples

Requirements
  • Develop a marketing strategy for a new product launch targeting millennials
  • Analyze consumer feedback to improve a company's customer service approach
  • Create a social media campaign to increase brand awareness among Gen Z
  • Conduct a cultural analysis to tailor a product for an international market
  • Design a customer loyalty program based on consumer behavior insights
  • Evaluate the effectiveness of an existing marketing campaign and suggest improvements
  • Research and report on emerging consumer trends in the digital marketplace
  • Develop a plan to enhance user experience on an e-commerce platform

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Why are you interested in collaborating with undergraduate students?