In this course, students integrate and apply a range of multifunctional business concepts from marketing, finance, and general management fields to evaluate strategic decisions undertaken by organizations operating in international settings. Students analyze the current situation of international firms and develop potential strategic alternatives for the organization.

Working in small teams, 4th year business students will study your business and the best options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan.

As mentioned, the scope and aspect(s) of the new market entry consultancy will vary depending on your company and its context.

In addition to a detailed report on market entry, students will also present their findings in a high level presentation to your company.