Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist! For Winter 2025, we have third and fourth-year marketing students, who will work in teams work to tackle your company's marketing needs. Please note: Your acceptance in this project does not guarantee that a team will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class.

Students possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.

Collaborating in small groups, students will examine the development and management of building, measuring and sustaining a new product launch. Students will apply course concepts and theories to analyze product concept development, market testing and commercialization, and building and sustaining brand equity.

Fourth-year Human Resources Management students will explore issues and evaluate the impact and efficiency of a proposed HR program toward an organizational objective. Students will compile and present recommendations to inform leaders and other stakeholders about workforce metrics and program evaluation findings. The major learning outcomes of this project could include: Apply methods of program evaluation to determine the impact and/or efficiency of an HR program. Construct communications to disseminate findings and recommendations to key stakeholders. Identify appropriate human resources metrics/analytics to answer HR evaluation questions. Describe ethical and practical issues in HR program evaluation.