Riipen | Strategic Marketing Plan for B2C Companies

Strategic Marketing Plan for B2C Companies

COMM - 468

Closed

UBC Sauder School of Business

Vancouver, British Columbia, Canada

Jenny Dickson

Instructor

Timeline

August 31, 2017

Experience start
September 15, 2017

Project Scope Meeting
December 25, 2017

Experience end

Experience

10 projects wanted

Dates set by experience

Preferred companies

Anywhere

Any company type

Apparel, Ecommerce, Alcohol brands, Consumer technology products i.e. wireless, apps, Travel services, Food brands, Non-alcoholic beverage brands, Sports and recreation brands

Experience scope

Skills

marketing research creative thinking creativity digital marketing marketing strategy

Learner goals and capabilities

A group of 4th year student-consultants will work with your B2C company to develop a comprehensive marketing plan for a clearly defined marketing objective of your choice.

Learners

Undergraduate

Any level

40 learners

Project

60 hours per learner

Learners self-assign

Teams of 5

Expected outcomes and deliverables

At the completion of this project, youll receive:

A full marketing plan and presentation
Analysis of all four marketing mix elements: product, price, distribution and promotion
Original research about your customers
Creative and actionable recommendations based on a clear, well-defined goal

Project timeline

August 31, 2017

Experience start
September 15, 2017

Project Scope Meeting
December 25, 2017

Experience end

Project Examples

Requirements

The students will dedicate approximately 300 hours to research, analyze and create their plan while being coached by their instructor.

Potential scopes for this project can include, but are not limited to, the following:

Promoting a new product/service launch
Improving online communications
Increasing revenue for an existing product/service
Increasing market share/brand awareness
Improving customer acquisition/retention
Identifying new market segments and opportunities

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

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You must be a B2C organization (Its fine to have B2B as part of your business model, but for this marketing plan, your end users must be consumers).

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You must submit your project application by July 31st, 2017. The assignment is due to start at the beginning of September.

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Must review Client Outline document here: https://tinyurl.com/COMM468ClientOutline for the specific questions that must be addressed in your submission.

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Must have a kick off meeting (in person) with the students in the first 2 weeks of the course to discuss the project scope in detail.

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Must be available for 2-3 follow up meetings (in person or virtual) with the students and be responsive to their periodic emails.

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Must be available in person for the final presentation the week of December 11th.

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Please review Course Overview here: https://tinyurl.com/COMM468Course prior to first kick off meeting with students

Timeline

August 31, 2017

Experience start
September 15, 2017

Project Scope Meeting
December 25, 2017

Experience end

Strategic Marketing Plan for B2C Companies

Timeline

Experience scope

Categories

Skills

Learners

Project timeline

Project Examples

Requirements

Additional company criteria Companies must answer the following questions to submit a match request to this experience:

Additional company criteria

Timeline

Additional company criteria

Companies must answer the following questions to submit a match request to this experience: