The major project in this course is a marketing plan. Students conduct customer analysis, competitive analysis, and internal analysis. They develop a set of recommendations for a promotional program to launch/grow the product/service. They create financial projections with sensitivity analysis. At the end of the course the report is turned over to the firm.

Student-consultants working in groups will develop a comprehensive B2C marketing plan for a marketing objective of your choice. Our students are only looking to work with consumer-facing brands that are relevant to them as an end users. Examples include food & beverages, fashion, entertainment, retail, emerging apps/technology that young adults often use etc. Please note these requirement before applying - you will need to fill out and submit this application form as well.

Starting January, student teams of five will spend a combined 200 hours working with their industry client on a Strategic Management Consulting project. Throughout the project students will leverage tools and skills gained throughout their Sauder BCom education to contribute free business consulting services to that make a positive contribution to the business or non-profit community. This is the final term Capstone Project for students from various program streams in their last year of the Bachelor of Commerce program.

Having the capacity to innovate is critical to entrepreneurial success. In this project, students will explore concepts most relevant to innovation-driven enterprises: those ventures that have potential for high revenue growth and that are increasingly important in today’s knowledge economy. They will assess the opportunities associated with disrupting existing market environments, and the internal challenges of building new organizational capabilities. Through these lenses, students will scrutinize your organization context and upon completion of the project, you will receive a detailed report and presentation.