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International Market Entry Strategy Project

BSAD 357
Closed
St Francis Xavier University
St Francis Xavier University
Antigonish, Nova Scotia, Canada
Stefan Litz
Associate Professor
2
Timeline
  • February 3, 2025
    Experience start
  • April 2, 2025
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Market research Competitive analysis Market expansion Product or service launch
Skills
positioning strategy market analysis international business foreign market strategic planning risk analysis mitigation
Learner goals and capabilities

This experience is designed for learners in their 2nd or 3rd year of an undergraduate Business program, focusing on international business including market entry strategies. Participants will have a foundational understanding of market analysis and strategic planning for entering foreign markets. By applying these skills, learners can assist companies in evaluating potential international opportunities, identifying key market entry barriers, and recommending strategic approaches for successful entry. This experience allows learners to bridge theoretical knowledge with practical industry applications, providing valuable insights for companies looking to expand internationally.

Learners

Learners
Undergraduate
Intermediate levels
40 learners
Project
80 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables
  • Comprehensive market analysis report for a specific foreign market
  • Strategic entry plan outlining recommended market entry modes
  • Risk assessment and mitigation strategies for international expansion
  • Competitive landscape analysis and positioning strategy
  • Presentation of findings and strategic recommendations in a written report submitted to stakeholders
Project timeline
  • February 3, 2025
    Experience start
  • April 2, 2025
    Experience end

Project Examples

Requirements
  • Analyze the potential for a mid-sized tech company to enter the Southeast Asian market
  • Develop a market entry strategy for a food and beverage company targeting the European market
  • Assess the risks and opportunities for a fashion brand expanding into the Middle East
  • Create a competitive analysis for a healthcare company entering the Latin American market
  • Design a strategic plan for a renewable energy firm looking to establish operations in Africa
  • Evaluate the feasibility of a retail chain launching in the Australian market
  • Conduct a market entry assessment for a fintech startup targeting the US american market
  • Prepare a strategic entry proposal for an educational services provider in the Indian market

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Will you be available for learners to present their work and receive feedback?

Will you be able to be available for learners during the project if they have questions?

Will you be able and willing to share some information for the project with the learners?