This experience is designed for learners in their 2nd or 3rd year of an undergraduate Business program, focusing on international business including market entry strategies. Participants will have a foundational understanding of market analysis and strategic planning for entering foreign markets. By applying these skills, learners can assist companies in evaluating potential international opportunities, identifying key market entry barriers, and recommending strategic approaches for successful entry. This experience allows learners to bridge theoretical knowledge with practical industry applications, providing valuable insights for companies looking to expand internationally.

Details Are you considering expanding your company and exploring global markets? Our student consultants can help you assess your international readiness, compare different market opportunities, and help you develop foreign entry strategies. We are particularly interested in projects involving any of the following: market readiness assessments to determine whether your firm is ready to expand internationally comparative market analyses exporting licensing franchising strategic alliances or joint ventures regional or global expansion strategies Learner skills Competitive analysis, Business strategy, Marketing strategy, Research, Financial forecasting; communication Deliverables The final project deliverables may include a comprehensive written report that includes the following key components (as appropriate to the context) and a business presentation: Country assessment for the product(s) or service(s) in question External and internal environmental scanning Marketing strategy Marketing budgets Operational strategy Financial analysis Implementation plan including schedules, task descriptions, resource allocations, budgets, and timelines for implementation

Details Are you considering expanding your company and exploring global markets? Our student consultants can help you assess your international readiness, compare different market opportunities, and help you develop foreign entry strategies. We are particularly interested in projects involving any of the following: market readiness assessments to determine whether your firm is ready to expand internationally comparative market analyses exporting licensing franchising strategic alliances or joint ventures regional or global expansion strategies Learner skills Competitive analysis, Business strategy, Marketing strategy, Research, Financial forecasting; communication Deliverables The final project deliverables may include a comprehensive written report that includes the following key components (as appropriate to the context) and a business presentation: Country assessment for the product(s) or service(s) in question External and internal environmental scanning Marketing strategy Marketing budgets Operational strategy Financial analysis Implementation plan including schedules, task descriptions, resource allocations, budgets, and timelines for implementation

BACKGROUND INFORMATION Since 1982, senior business students at StFX University have conducted in-depth consulting studies for various businesses and organizations in north-eastern Nova Scotia. These field projects are undertaken as the final requirement to obtain a BBA Major degree in Enterprise Systems, Entrepreneurship, International Business, Management and Leadership, and Marketing. A StFX Schwartz School faculty member directly supervises each project that provides two key benefits. First, our students’ hands on experiential learning compliments and extends theoretical knowledge from the classroom. Secondly, participating organizations benefit by having access to low-cost, but in-depth, supervised consulting expertise. A video featuring past clients: https://people.stfx.ca/rdelorey/bsad492/consulting/clientoverview.mp4   HOW THE CONSULTING PROJECT WORKS In September, the supervising professor meets with students to outline expectations and objectives for the course. Students then form research groups and determine the nature of the consulting project they wish to pursue. They may either choose a business or organization that has already expressed a need to have a consulting study done or they may approach a business or organization independently to offer their services.    Instructions to students regarding the choice of assignments is to:  'find an organization, with an important strategic issue, opportunity or problem to address.'  It is expected that each group to meet with the manager/client two or three times before the end of the fall term. Based on these meetings - and the Terms of Reference prepared by the client - the group then writes and presents a Consulting Proposal outlining what they plan to do, why they plan to do it, when they will do it and what it will cost (out-of-pocket expenses). These draft submissions are expected by the end of the year, to ensure time is available to make modifications to the proposal (if necessary) in early January.   During January and February, the student groups conduct their research and outline their interim findings. With feedback from the client and their faculty supervisor, the students conduct any remaining research and develop their conclusions and recommendations. They present their final reports in early April. Throughout the process their professor monitors their progress and offers guidance to help keep the assignment on track. Please note that the whole project is confidential, and no details will be made public without the authorised written consent of the client.   WHAT TO DO IF YOU HAVE A POTENTIAL CONSULTING PROJECT If you have not already done so, the first step is to discuss your proposed project with me, my contact details are provided below. Contact Information: Randy Delorey rdelorey@stfx.ca The next step is to complete the attached Terms of Reference form. This project outline is very important since its contents will determine whether a student group selects your project. I encourage clients to identify projects that are strategic, comprehensive and multi-functional in nature. Following are three examples of these types of projects:   A business plan (expansion plan) for an organization The feasibility of a proposed endeavour An overall strategic audit of an organization providing broad-based recommendations.   Some acceptable projects may be strategic and comprehensive but essentially uni-functional, such as the creation of a complete marketing or information systems plan. Most good projects contain multiple information sources and invite multiple data collection approaches.   STUDENT AND CLIENT COMMITMENT The student commitment is to spend at least 100 hours each during the term of the project -- primarily January to early April. The student groups, consisting of up to five students, are obligated to produce thorough, accurate, insightful and professional deliverables including: • Client proposal • Final report • Briefing presentation    The client commitment is threefold:  • You (and other key stakeholders) must commit to being available to work with the students at all stages of the study. It is important to the process that the consultants have regular access to a specific client representative. • You must make available all information needed to fulfil the consulting assignment; and • You need to cover agreed upon out-of-pocket expenses incurred during the consulting project (such as photocopying, printing, telephone, travel, data collection, etc.)   From experience in our department, much of the success of the project depends on the active involvement of the client . Most of the student consulting groups take their obligation very seriously, but we have found the quality of the group's work increases when clients show an active enthusiasm for the project, release all needed information, and pay promptly for legitimate expenses incurred.    This year's class is expected to have 4-5 project teams. It is unlikely that all submitted projects will be accepted. However, the more specific, clear and complete your project description (terms of reference), and the sooner it is submitted, the better the chances of acceptance. If you would like additional information on creating the Terms of Reference, do not hesitate to contact me.