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Comparative Market Analysis and International Business Strategy

BSAD 452
Closed
St Francis Xavier University
St Francis Xavier University
Antigonish, Nova Scotia, Canada
Mark Fuller
Mark Fuller He / Him
Full Professor
5
Timeline
  • January 12, 2024
    Experience start
  • April 1, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Competitive analysis Market expansion Product management
Skills
data analysis business communications (written and oral) market analysis business strategy
Learner goals and capabilities

Details

Are you considering expanding your company and exploring global markets? Our student consultants can help you assess your international readiness, compare different market opportunities, and help you develop foreign entry strategies. We are particularly interested in projects involving any of the following:

  • market readiness assessments to determine whether your firm is ready to expand internationally
  • comparative market analyses
  • exporting
  • licensing
  • franchising
  • strategic alliances or joint ventures
  • regional or global expansion strategies

Learner skills

Competitive analysis, Business strategy, Marketing strategy, Research, Financial forecasting; communication

Deliverables

The final project deliverables may include a comprehensive written report that includes the following key components (as appropriate to the context) and a business presentation:

  • Country assessment for the product(s) or service(s) in question
  • External and internal environmental scanning
  • Marketing strategy
  • Marketing budgets
  • Operational strategy
  • Financial analysis
  • Implementation plan including schedules, task descriptions, resource allocations, budgets, and timelines for implementation


Learners

Learners
Undergraduate
Any level
18 learners
Project
40 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Deliverables most likely include written reports on market analyses or market entry strategies but could also include briefing materials, marketing collateral, and/or presentations.

Project timeline
  • January 12, 2024
    Experience start
  • April 1, 2024
    Experience end

Project Examples

Requirements

Project examples include, but are not limited to:

  • Innovating an existing product or product line to reach a new international target market
  • Identifying which international market to enter (including a brief market entry strategy)
  • Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
  • Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
  • Identifying potential international partners for international expansion, and providing a brief strategic overview.
  • Providing detailed pro forma statements for the next 3 years on international market expansion


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Be available to provide your comments and assessment of the final project deliverables.