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Marketing Research

Mark 312
Closed
MacEwan University
MacEwan University
Edmonton, Alberta, Canada
Tami Ambury
Experiential Learning Facilitator
(256)
4
Timeline
  • October 1, 2020
    Experience start
  • October 3, 2020
    Community Partner Project Pitches
  • October 17, 2020
    Presentation Proposals
  • December 5, 2020
    Final Presentations
  • December 5, 2020
    Experience end
Experience
9/10 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
digital marketing sales & marketing marketing strategy data analysis research
Learner goals and capabilities

Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist!

For Fall 2020, we have third and fourth-year marketing students, who will work in teams work to tackle your company's marketing needs.

Please note: Your acceptance in this project does not guarantee that a team will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class.

Learners

Learners
Undergraduate
Any level
60 learners
Project
40 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

You can expect your team of students to produce a written marketing research report, as well as a high level virtual presentation of the key findings.

Project timeline
  • October 1, 2020
    Experience start
  • October 3, 2020
    Community Partner Project Pitches
  • October 17, 2020
    Presentation Proposals
  • December 5, 2020
    Final Presentations
  • December 5, 2020
    Experience end

Project Examples

Requirements

Based on your company interests and problem presentation, the team will explore an agreed upon marketing project. Projects involve identifying a management/marketing research problem and then:

- Developing a research strategy through marketing research concepts

- Collecting qualitative and quantitative data to analyze and interpret for the CP

- Proposing recommendations to solve the marketing problem

- Creating a sound marketing research report to help solve the problem

The exact project scope and topic will depend based on your company's needs and your competitive landscape.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Virtually attend the initial pitch, presentation proposal, and final presentation sessions.