Comparative International Strategy
Timeline
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January 19, 2020Experience start
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February 1, 2020Project Scope Meeting
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February 29, 2020Midway Check in
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April 4, 2020Experience end
Timeline
-
January 19, 2020Experience start
-
February 1, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 29, 2020Midway Check in
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 4, 2020Experience end
Experience scope
Categories
Leadership Organizational structure Communications Market research Marketing strategySkills
competitive analysis business strategy marketing strategy research financial forecasting; communicationAre you considering expanding your company and exploring global markets? In this project, student-researchers will work in teams to apply their business acumen and creativity to develop an International Business plan for your product/service. One international target market will be chosen after an analysis of industry landscape, socioeconomic trends, cultural, regulatory, and financial analysis.
Learners
The final project deliverables will include a comprehensive written report (60-80 pages) that includes the following key components (as appropriate to the context) and a business presentation:
- Country assessment for the product(s) or service(s) in question.
- External and internal environmental scanning.
- Marketing strategy
- Marketing budgets
- Operational strategy
- Financial analysis
- Schedules, task descriptions, resource allocations, and timelines for implementation
Project timeline
-
January 19, 2020Experience start
-
February 1, 2020Project Scope Meeting
-
February 29, 2020Midway Check in
-
April 4, 2020Experience end
Timeline
-
January 19, 2020Experience start
-
February 1, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 29, 2020Midway Check in
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 4, 2020Experience end
Project Examples
Requirements
Based on your budget, business goals, and target customer, students will brainstorm possibilities for a new product or service to contribute to your existing offering.
The following elements will make a part of the comprehensive project - some examples include, but are not limited to:
- Innovating an existing product or product line to reach a new international target market
- Identifying which international market to enter (including a brief market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview.
- Providing detailed pro forma statements for the next 3 years on international market expansion
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Be available to provide your comments and assessment of the final project deliverables.
Timeline
-
January 19, 2020Experience start
-
February 1, 2020Project Scope Meeting
-
February 29, 2020Midway Check in
-
April 4, 2020Experience end
Timeline
-
January 19, 2020Experience start
-
February 1, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
February 29, 2020Midway Check in
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
April 4, 2020Experience end