Business Insight Accelerators: Decision Intelligence and Predictive Analytics

BSAD 482
Closed
St Francis Xavier University
Antigonish, Nova Scotia, Canada
Assistant Professor
2
Timeline
  • February 12, 2024
    Experience start
  • February 16, 2024
    Kickoff
  • February 27, 2024
    Initial research
  • March 8, 2024
    Interim report/presentation
  • March 22, 2024
    Final model development
  • March 28, 2024
    Analyze and collect data
  • April 13, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Family-Owned, Large enterprise, Non profit, Small to medium enterprise, Social Enterprise
Any industries

Experience scope

Categories
Machine learning Data visualization Data analysis Market research
Skills
decision models inventory management business strategies predictive modeling trend analysis strategic decision making machine learning market trend strategic planning business operations
Learner goals and capabilities

Students in our Decision Intelligence course will gain theoretical knowledge and practical expertise, including developing visualizations and dashboards with tools like Tableau and PowerBI. They will learn to apply these visualizations, along with statistical methods and storytelling, to enhance problem-solving and support strategic decisions. These senior students will also be skilled in integrating technical BI skills with broader business strategies and goals. They will be able to apply decision-making principles, construct sophisticated decision models, and use machine learning for predictive modelling. Their proficiency in decision modelling will enable them to analyze scenarios for strategic planning and risk assessments.

Learners

Learners
Undergraduate
Any level
32 learners
Project
40 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Teams of 4 or 5 students will contribute deliverables that may vary by project. Projects will focus on creating actionable insights and practical tools that can be implemented within the organization or study. Example deliverables may include:


Strategic Donor Engagement: Profiling and Predictive Analysis for Non-Profit Fundraising: A comprehensive donor profile report identifying key characteristics of current and potential donors, segmented into various categories. A predictive model capable of forecasting future giving patterns.


Summer Melt Insights: Predictive Analysis of Student Attrition: An analytical report detailing the primary factors contributing to 'summer melt', supported by statistical evidence. Development of a predictive model that identifies at-risk students, accompanied by a set of recommended engagement strategies to reduce attrition.


Market Trend Analysis and Forecasting: A detailed market trend analysis report highlighting key emerging trends and their potential implications. A predictive market forecast model, providing insights for strategic market entry or product development decisions.


Supply Chain Optimization: A supply chain analysis report identifying current inefficiencies and potential improvement areas. Development of a predictive model for inventory management and demand forecasting, along with an optimization plan for supply chain processes.


Risk Assessment and Mitigation Strategies: A risk assessment report outlining potential risks in business operations or investments. Creation of a decision model for risk assessment and a set of mitigation strategies to address identified risks.


Project timeline
  • February 12, 2024
    Experience start
  • February 16, 2024
    Kickoff
  • February 27, 2024
    Initial research
  • March 8, 2024
    Interim report/presentation
  • March 22, 2024
    Final model development
  • March 28, 2024
    Analyze and collect data
  • April 13, 2024
    Experience end

Project Examples

Requirements

Strategic Donor Engagement: Profiling and Predictive Analysis for Non-Profit Fundraising:

  • Students could analyze historical donor data to develop a comprehensive understanding of current and potential donors, predict future giving patterns, and enhance fundraising strategies.

Summer Melt Insights: Predictive Analysis of Student Attrition:

  • Students could analyze factors contributing to 'summer melt,' where prospective students who have been accepted fail to enrol or fail to return in their second or subsequent years.

Market Trend Analysis and Forecasting:

  • Students could analyze historical sales and market data to identify emerging trends. Using predictive analytics, they can forecast future market shifts, providing strategic insights for market entry or product development.

Customer Behavior Prediction:

  • A project focusing on analyzing customer data to predict purchasing behaviors. This could involve segmenting customers based on their purchasing history and predicting future buying patterns, aiding in targeted marketing strategies.

Supply Chain Optimization:

  • Students can develop models to optimize supply chain processes. This could include predictive analytics for inventory management, demand forecasting, or identifying bottlenecks in the supply chain to improve efficiency and reduce costs.

Risk Assessment and Mitigation Strategies:

  • A project centered on identifying potential risks in business operations or investments. Using decision intelligence, students could develop risk assessment models and propose mitigation strategies.