Students analyze an Industry Partner’s environment and existing business plan and subsequently develop or build from scratch an evolved and relevant comprehensive business and operational plan for the organization, through the application of theoretical and applied learning gained throughout the program.

Typical partners are small to medium size companies, across all commercial, non-profit and public industries. They tend to have had a few years in business, although we have entertained start-ups and new ventures.

During the fifteen-week period in a semester, partners should allow for six class visits, over two hours, in addition to 30hrs of assignment reading, review and student offline questions. It is estimated that for every partner hour invested, the return is x20 free student hrs.

The following assignments are prepared for partner review and feedback:

1) Assignment one – Partner statement of work (SOW) and project plan

2) Assignment two – Partner business environmental scan analysis and conclusions.

3) Assignment three – Partner strategic and marketing plan analysis, conclusions and recommendations – option to focus on partner priorities.

4) Assignment four – Partner operational plan analysis, conclusions and recommendations – option to focus on partner priorities.

5) Assignment five – Partner executive summary and presentation.