Marketing Research
Timeline
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February 14, 2022Experience start
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February 17, 2022Community Partner Project Pitches
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February 22, 2022Qualitative Research Report Presentation
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February 26, 2022Questionnaire Report Presentations
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April 7, 2022Final Presentations
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April 8, 2022Experience end
Timeline
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February 14, 2022Experience start
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February 17, 2022Community Partner Project Pitches
Community Partner brief virtual presentations to students regarding company and project descriptions.
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February 22, 2022Qualitative Research Report Presentation
Student groups will provide a short presentation virtually, describing (at a high level) their qualitative (interviews and/or focus groups) work to date. Q & A to follow.
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February 26, 2022Questionnaire Report Presentations
Students will be presenting to their community partners and community partners about their survey results and will be held virtually or in-person (if possible) to this presentation.
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April 7, 2022Final Presentations
30 minute “feedback” presentation (virtual or in-person) to share project findings.
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April 8, 2022Experience end
Experience scope
Categories
Marketing analytics Data analysis Communications Market research Market expansionSkills
digital marketing sales & marketing marketing strategy data analysis researchAre you looking for support with the marketing needs for your business or non-profit? We may be able to assist!
For Winter 2022, we have third and fourth-year marketing students, who will work in teams work to tackle your company's marketing needs.
Please note: Your initial acceptance in this project does not guarantee that the Professor will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class.
Learners
You can expect your team of students to produce a written marketing research report, as well as a high level virtual presentation of the key findings.
Project timeline
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February 14, 2022Experience start
-
February 17, 2022Community Partner Project Pitches
-
February 22, 2022Qualitative Research Report Presentation
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February 26, 2022Questionnaire Report Presentations
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April 7, 2022Final Presentations
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April 8, 2022Experience end
Timeline
-
February 14, 2022Experience start
-
February 17, 2022Community Partner Project Pitches
Community Partner brief virtual presentations to students regarding company and project descriptions.
-
February 22, 2022Qualitative Research Report Presentation
Student groups will provide a short presentation virtually, describing (at a high level) their qualitative (interviews and/or focus groups) work to date. Q & A to follow.
-
February 26, 2022Questionnaire Report Presentations
Students will be presenting to their community partners and community partners about their survey results and will be held virtually or in-person (if possible) to this presentation.
-
April 7, 2022Final Presentations
30 minute “feedback” presentation (virtual or in-person) to share project findings.
-
April 8, 2022Experience end
Project Examples
Requirements
Based on your company interests and problem presentation, the team will explore an agreed upon marketing project. Projects involve identifying a management/marketing research problem and then:
- Developing a research strategy through marketing research concepts
- Collecting qualitative and quantitative data to analyze and interpret for the CP
- Proposing recommendations to solve the marketing problem
- Creating a sound marketing research report to help solve the problem
The exact project scope and topic will depend based on your company's needs and your competitive landscape.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Virtually attend the initial pitch, presentation proposal, and project updates presentation. Virtually or in-person attend the final presentation sessions.
Be available for a quick virtual meeting or phone call with the experiential learning facilitator to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Timeline
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February 14, 2022Experience start
-
February 17, 2022Community Partner Project Pitches
-
February 22, 2022Qualitative Research Report Presentation
-
February 26, 2022Questionnaire Report Presentations
-
April 7, 2022Final Presentations
-
April 8, 2022Experience end
Timeline
-
February 14, 2022Experience start
-
February 17, 2022Community Partner Project Pitches
Community Partner brief virtual presentations to students regarding company and project descriptions.
-
February 22, 2022Qualitative Research Report Presentation
Student groups will provide a short presentation virtually, describing (at a high level) their qualitative (interviews and/or focus groups) work to date. Q & A to follow.
-
February 26, 2022Questionnaire Report Presentations
Students will be presenting to their community partners and community partners about their survey results and will be held virtually or in-person (if possible) to this presentation.
-
April 7, 2022Final Presentations
30 minute “feedback” presentation (virtual or in-person) to share project findings.
-
April 8, 2022Experience end