The business world is currently undergoing profound technological change. Digitalisation has reached new heights and new technologies are helping tackle ever more tasks that are complex. This trend is driven in particular by the availability of large quantities of data – big data (BD) – and by the improved opportunities for using this data through artificial intelligence (AI). The relevance of BDAI is growing as technology, companies, and consumers interact. First, current technological progress facilitates the extensive and practical use of BDAI. Second, companies are increasingly relying on data and the value they extract from it to optimise their business models and processes. Third, consumer behaviour is increasingly shaped by digital applications, which in turn boosts the generation and availability of data. As such this module focuses on the relevance and management of BDAI in business context. This module also focuses on how to lead successful BDAI initiatives by prioritizing the right opportunities, building a diverse team, shaping the strategies and strategic experiments and continuously managing business solutions to benefit the organizations as a whole.

Deliverables are negotiable and will align the needs of the business with the learning outcomes of the students.

Deliverables could include:

• a final presentation
• a report