Ohio University
Ohio University
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E-Commerce Masters Course

BUSI 645
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
David Keighron
David Keighron
Faculty, Innovation and Technology Visionary
(8)
6
Timeline
  • March 15, 2023
    Experience start
  • March 20, 2023
    Experience end
Experience
11/15 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Digital marketing Search engine optimization Social media marketing Competitive analysis Marketing strategy
Skills
content marketing business strategy marketing strategy social media problem analysis
Learner goals and capabilities

As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas:

  • Review and provide a brief report on the current status online (website, social channels, and applications etc.)
  • Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it.
  • Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms)
  • Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy.
  • Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.

Learners

Learners
Graduate
Any level
168 learners
Project
12 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

Companies that are selected will receive a several reports from several students perspectives, providing them with multiple plans on how they can launch, improve, optimize and position their E-Commerce/Website Presences.

Project timeline
  • March 15, 2023
    Experience start
  • March 20, 2023
    Experience end

Project Examples

Requirements

Overall Strategy - SMART GOALS including Segmenting, Targeting, and most importantly Positioning. These will then be broken down into the following tactics with KPIs include to measure the success compared to Short-term goals:

  • Digital Strategy for all three areas of your business - Paid Traffic - Earned Traffic - Owned Traffic
  • SEO (Search Engine Optimization) Plan
  • PPC Plan
  • Content Plan

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Text short
    Tell me about your organization and their digital/E-Commerce presence.
  • Q - Text short
    What are some of challenges your organization is facing with your digital/E-Commerce presences.
  • Q - Text short
    What are three goals that you would like to achieve with your digital/e-commerce presence?
  • Q - Text short
    What is your vision for your online presence?