- Location
- Vancouver, British Columbia, Canada
- Bio
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Experienced leader in innovation & entrepreneurship with a demonstrated history of building innovative academic programs in emerging technologies, entrepreneurship, and strategic & digital marketing. Skilled in building strong collaborative academic and industry teams to design and develop new innovative initiatives, focused on increasing student preparedness for future work & career. Strong skills in leadership, academic teaching, work integrated learning, building strong industry and employer partnerships, StartUp consulting, real world case study development for classroom instruction, entrepreneurship, new program development, Innovation Fuel podcast promotion of local Vancouver & B.C. talent. Designed & developed the Innovation Hub, and designed innovative curriculum centred on increasing student engagement, retention, and employability.
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- UX design Communications Digital marketing Marketing strategy Social media marketing
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Recent experiences
Marketing Promotion
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
E-Commerce Masters Course
BUSI 645
As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas: Review and provide a brief report on the current status online (website, social channels, and applications etc.) Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it. Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms) Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy. Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.
Marketing Promotion
MRKT 625
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.
Marketing Promotion
MRKT625
This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.