Social Marketing
Timeline
-
October 1, 2021Experience start
-
October 2, 2021Company Project Pitches (COMPLETED ON SEPTEMBER 21ST)
-
October 23, 2021Midway check in
-
December 8, 2021Experience end
Timeline
-
October 1, 2021Experience start
-
October 2, 2021Company Project Pitches (COMPLETED ON SEPTEMBER 21ST)
Initial meeting between industry partner and students. Companies present, virtually or in person, their problem/challenge related to marketing to student teams.
-
October 23, 2021Midway check in
Teams provide progress report to industry partner virtually or in-person and discuss action plan.
-
December 8, 2021Experience end
Experience scope
Categories
Communications Market research Product or service launch Marketing strategySkills
digital marketing sales & marketing business consulting marketing strategy researchIn this course, students work with a community partner organization on an issue related to social responsibility or sustainability. Students will work as a team to create a marketing plan about the subject matter that your organization focuses on. You could, of course, use this information to support your own organization's overall marketing strategy going forward.
Working in teams of 4-5 students, our 4th year Marketing students will apply their knowledge of social marketing to a real-life organization with a particular problem/challenge related to the cause that they focus upon.
Learners
Students will create a marketing report and hold a presentation, summarizing their findings and recommendations.
Project timeline
-
October 1, 2021Experience start
-
October 2, 2021Company Project Pitches (COMPLETED ON SEPTEMBER 21ST)
-
October 23, 2021Midway check in
-
December 8, 2021Experience end
Timeline
-
October 1, 2021Experience start
-
October 2, 2021Company Project Pitches (COMPLETED ON SEPTEMBER 21ST)
Initial meeting between industry partner and students. Companies present, virtually or in person, their problem/challenge related to marketing to student teams.
-
October 23, 2021Midway check in
Teams provide progress report to industry partner virtually or in-person and discuss action plan.
-
December 8, 2021Experience end
Project Examples
Requirements
The aim of this course is to gain experience in applied social marketing, by working on a particular problem / challenge related to the marketing of the issue around which the organization was formed.
A project can thus include (but is not limited to) one or more of the following marketing topics:
- social innovation and social entrepreneurship
- informing clients about a wellness or health-related topic
- providing information around diversity, equity, and inclusion
- issues related to sustainability practices
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Must commit to the meeting dates as laid out.
Be available for a quick phone call or virtual meeting with the community learning specialist to initiate your relationship and confirm your scope is an appropriate fit for the course.
Be willing to complete our community partner survey at the end of the project.
Timeline
-
October 1, 2021Experience start
-
October 2, 2021Company Project Pitches (COMPLETED ON SEPTEMBER 21ST)
-
October 23, 2021Midway check in
-
December 8, 2021Experience end
Timeline
-
October 1, 2021Experience start
-
October 2, 2021Company Project Pitches (COMPLETED ON SEPTEMBER 21ST)
Initial meeting between industry partner and students. Companies present, virtually or in person, their problem/challenge related to marketing to student teams.
-
October 23, 2021Midway check in
Teams provide progress report to industry partner virtually or in-person and discuss action plan.
-
December 8, 2021Experience end