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Managing in an International Environment

INTB 412
Closed
MacEwan University
MacEwan University
Edmonton, Alberta, Canada
Tami Ambury
Experiential Learning Facilitator
(256)
4
Timeline
  • January 13, 2023
    Experience start
  • January 14, 2023
    Community Partner Project Pitches
  • April 1, 2023
    Final Presentations
  • April 8, 2023
    Experience end
Experience
1/5 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Food & beverage, Agriculture, Manufacturing, Apparel & fashion, Energy

Experience scope

Categories
Communications Market research Operations Project management
Skills
business consulting business strategy international business research
Learner goals and capabilities

In this course, students integrate and apply a range of multifunctional business concepts from marketing, finance, and general management fields to evaluate strategic decisions undertaken by organizations operating in international settings. Students analyze the current situation of international firms and develop potential strategic alternatives for the organization.

Working in small teams, 4th year business students will study your business and the best options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan.

Please note: Your initial acceptance in this project does not guarantee that the professor will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class. Preference will be given this semester to organizations in the energy/green energy sector looking at ways to internationalize.

Learners

Learners
Undergraduate
Any level
20 learners
Project
35 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

As mentioned, the scope and aspect(s) of the new market entry consultancy will vary depending on your company and its context.

In addition to a detailed report on market entry, students will also present their findings in a high-level presentation to your company.

Project timeline
  • January 13, 2023
    Experience start
  • January 14, 2023
    Community Partner Project Pitches
  • April 1, 2023
    Final Presentations
  • April 8, 2023
    Experience end

Project Examples

Requirements

Student will develop a consulting report on the development of an internationalization strategy for your company including some of the following components. Depending on the nature of the industry you are operating in and the specific needs of your firm, students have completed the following types of work

For the Winter 2022 semester, preferences will be given to organizations working in the energy sector and looking at markets outside of Canada. Companies of interest are both those engaged in alternative energy sources, or those in the more traditional energy sector who are adjusting their services in terms of greater sustainability.

  • Global / regional industry analysis;
  • Value chain analysis of the industry / firm;
  • Opportunities/reasons for internationalization;
  • Country/region selection;
  • Strategy recommended;
  • Entry modes suggested.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Availability to meet virtually or in-person on the above dates and times. Times may vary by one week. We will confirm dates closer to the starting class date.

Timely provision of the required business information. Confidentiality agreements will be signed by students.

Prompt response when feedback or answers are required (2 business days)

Approximately 10-hour commitment from January-April 2022