Ohio University
Ohio University
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Winter 2023 Comparative International Strategy

BSAD 452
Closed
Maple League of Universities
Maple League of Universities
Quebec City, Quebec, Canada
Mark Fuller
Mark Fuller He / Him
Full Professor
5
Timeline
  • January 6, 2023
    Experience start
  • January 14, 2023
    Project Scope Meeting
  • February 16, 2023
    Midway Check in
  • April 8, 2023
    Experience end
Experience
2/3 project matches
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise
Any industries

Experience scope

Categories
Leadership Organizational structure Communications Market research Marketing strategy
Skills
competitive analysis business strategy marketing strategy research financial forecasting; communication
Learner goals and capabilities

Are you considering expanding your company and exploring global markets? Our student consultants can help you assess your international readiness, compare different market opportunities, and help you develop foreign entry strategies. We are particularly interested in projects involving any of the following:

  • market readiness assessments to determine whether your firm is ready to expand internationally
  • comparative market analyses
  • exporting
  • licensing
  • franchising
  • strategic alliances or joint ventures
  • regional or global expansion strategies

Learners

Learners
Undergraduate
Any level
18 learners
Project
100 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

The final project deliverables may include a comprehensive written report that includes the following key components (as appropriate to the context) and a business presentation:

  • Country assessment for the product(s) or service(s) in question
  • External and internal environmental scanning
  • Marketing strategy
  • Marketing budgets
  • Operational strategy
  • Financial analysis
  • Implementation plan including schedules, task descriptions, resource allocations, budgets, and timelines for implementation
Project timeline
  • January 6, 2023
    Experience start
  • January 14, 2023
    Project Scope Meeting
  • February 16, 2023
    Midway Check in
  • April 8, 2023
    Experience end

Project Examples

Requirements

Project examples include, but are not limited to:

  • Innovating an existing product or product line to reach a new international target market
  • Identifying which international market to enter (including a brief market entry strategy)
  • Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
  • Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
  • Identifying potential international partners for international expansion, and providing a brief strategic overview.
  • Providing detailed pro forma statements for the next 3 years on international market expansion

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Be available to provide your comments and assessment of the final project deliverables.