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Strategic Marketing - CC01

MARK 440
Closed
MacEwan University
MacEwan University
Edmonton, Alberta, Canada
Tami Ambury
Experiential Learning Facilitator
(256)
4
Timeline
  • January 15, 2021
    Experience start
  • January 16, 2021
    Community Partner Project Pitches
  • February 13, 2021
    Proposal Presentation
  • April 10, 2021
    Final Presentations
  • April 10, 2021
    Experience end
Experience
6/5 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Communications Market research Operations Project management Marketing strategy
Skills
digital marketing project planning business analytics research marketing strategy
Learner goals and capabilities

Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist!

Overview

Fourth year students understand how to integrate and manage market information in complex and dynamic environments. Taking advantage of the latest marketing research results, students will address your marketing challenges and develop marketing strategies for evolving conditions. Students are trained to ensure their work on a specific marketing case will integrate into the overall marketing strategy of your organization.

How this works

Teams of 4-5 students will be provided with your marketing challenges. The teams will meet with your organization to determine a mutual “best-fit” for a project. Time-commitment of your organization will be variable and mutually determined by the student team and your representative.

There will be 2 different sections of this course. Companies are welcome to take on a student team from each section if interested.

Learners

Learners
Undergraduate
Any level
60 learners
Project
40 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Your organization will receive a written feedback assessment report that summarizes the project and the findings. Students will also present their findings in a high-level presentation at the end of the term. Presentations for each section will be split between 2 dates. Clients will only need to attend their specific date, which will be confirmed by the instructor.

Specific dates for Section 1:

  • Client presentations to students: January 15
  • Final presentation: March 26 or April 9

Project timeline
  • January 15, 2021
    Experience start
  • January 16, 2021
    Community Partner Project Pitches
  • February 13, 2021
    Proposal Presentation
  • April 10, 2021
    Final Presentations
  • April 10, 2021
    Experience end

Project Examples

Requirements

Projects can be related to:

• Segmentation, targeting and positioning

• Product development (marketing new products)

• Pricing strategies

• Distribution strategies

• Marketing communication and branding

• Marketing plan covering all aspects previously mentioned

The exact nature of the deliverables will vary depending on the scope of the project.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who will act as the student group's primary supervisor over the duration of the project. A secondary contact should be provided as a backup. Students will interact virtually with their primary contact.

Virtually attend the initial pitch, presentation proposal, and final presentation sessions.