Business Capstone: Tulane MGMT 4900
Timeline
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January 24, 2021Experience start
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January 29, 2021Project Scope Meeting
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March 17, 2021Interim Report
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May 5, 2021Experience end
Timeline
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January 24, 2021Experience start
-
January 29, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 17, 2021Interim Report
Interim report of findings, status update on deliverables, identification of any impediments
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May 5, 2021Experience end
Experience scope
Categories
Accounting Market research Operations Product or service launch Marketing strategySkills
use case analysis presentations case competition critical thinking business strategies management research business service managementIn MGMT 4900, Business Capstone, students will pull together and integrate the knowledge, skills, and concepts acquired from the core classes and majors in the Bachelor of Science of Management degree. Students will examine the problem of making strategic business decisions from functional area perspectives and a total organizational perspective. The class will be organized into teams, and the highlight of the course for most of the teams will be a final BSM Case Competition involving select teams taking the capstone course. The course requirements include multiple team case analysis and presentations and directed learning assignments that involve experiential engagements, some with local companies. Students will also be graded on class attendance, participation in class discussion and critique sessions, the ETS exam, and their ability to work effectively and contribute to team assignments as team members.
Learners
Deliverables will be determined during the scoping session with the partner company, with emphasis on ensuring a clear definition of the project can lead to an equally clear list of achievable deliverables.
Students are aware that time outside of the classroom to perform direct research and analysis with the organization's officials and interface with the workforce will likely be required. Interim and final presentations must exhibit sufficient critical thinking and analysis depth that leads to actionable recommendations. These presentations and written work product will be presented to the executive management group of the organization.
Project timeline
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January 24, 2021Experience start
-
January 29, 2021Project Scope Meeting
-
March 17, 2021Interim Report
-
May 5, 2021Experience end
Timeline
-
January 24, 2021Experience start
-
January 29, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 17, 2021Interim Report
Interim report of findings, status update on deliverables, identification of any impediments
-
May 5, 2021Experience end
Project Examples
Requirements
Some examples of engagements the students have already accomplished:
- Dixie Beer (the Benson family cooperated with us on the relaunched business planning work)
- Port of New Orleans strategic planning and utilization
- Eric Genuis – business plan for this composer and promoter of faith-based concerts
- St Jude Community Center (non-profit) – logistics, marketing, and financial planning consulting
- A comprehensive review of local theatre operations with improvement recommendations
- Marketing research and analysis for world-class museum operation
- A comprehensive review of operations and brand management of the local chain of boutique hotels
Examples of engagements students are qualified to carry out:
- Marketing research, analysis, and recommendations
- Financial analysis
- Strategy formulation and implementation recommendations
- Operations review involving processes, logistics, cost analysis, and continual improvement
- Product launch and follow on promotions
- Pros/cons of International expansion opportunities
- Business plan preparation
- Development of pitch decks for start-up enterprises
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Participate in the review of student work products and presentations.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Company will provide students and professors an overall review of its business and mission while also providing a briefing package containing key financial, operational, organizational arrangements and other pertinent information to enable the student team(s) to immediately engage in the proposed project.
Timeline
-
January 24, 2021Experience start
-
January 29, 2021Project Scope Meeting
-
March 17, 2021Interim Report
-
May 5, 2021Experience end
Timeline
-
January 24, 2021Experience start
-
January 29, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 17, 2021Interim Report
Interim report of findings, status update on deliverables, identification of any impediments
-
May 5, 2021Experience end