Ohio University
Ohio University
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Behavioral Health Entrepreneurship - Spring A 2024

IBC 720
Closed
Arizona State University (ASU)
Arizona State University (ASU)
Tempe, Arizona, United States
Ronald ODonnell
Clinical Professor
(5)
5
Timeline
  • January 16, 2024
    Experience start
  • February 28, 2024
    Experience end
Experience
8/5 project matches
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise
Hospital, health, wellness & medical

Experience scope

Categories
Financial modeling Social media marketing Competitive analysis Product or service launch
Skills
competitive analysis project planning business consulting business strategy marketing strategy
Learner goals and capabilities

This course provides an introduction to the essential entrepreneurship skills for the healthcare professional. The course focuses on how to create a business plan for a new business venture or an existing organization to meet the needs of the evolving healthcare marketplace. The student will complete the following:

  1. Create a formal business plan for a health care or related organization.
  2. Create strategies to demonstrate the value of a health care business plan.
  3. Consult with key organization stakeholders on the plan.
  4. Make a pitch to key stakeholders on the business plan.
  5. Practice using social media for marketing (Twitter, Facebook, Linkedin)
  6. Describe strategies and techniques for a successful health care consulting practice

Learners

Learners
Graduate
Any level
30 learners
Project
35 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

The final deliverable will include:

  1. A formal business plan for a health care or related organization.
  2. A pitch to key stakeholders on the business plan.
Project timeline
  • January 16, 2024
    Experience start
  • February 28, 2024
    Experience end

Project Examples

Requirements

The students in this class are enrolled in a doctoral degree program in integrated health care. This is an online course of 8 weeks duration with students enrolled from the United States and other countries.

The students already have a master's degree and most have been working in the field for 10+ years (adult learning students). The students include clinicians and managers, most with significant experience in health care settings (hospitals, primary care clinics, health plans, public health organizations, etc).

The types of projects include a business plan for a health care start-up, or an existing company business plan for a new product or service.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available to meet with student group at least one time per week