Ohio University
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Launching and positioning an E-Commerce/Website Presences

BUSI 645
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
David Keighron
David Keighron
Faculty, Innovation and Technology Visionary
(8)
6
Timeline
  • October 10, 2022
    Experience start
  • December 19, 2022
    Experience end
Experience
8/10 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Digital marketing Search engine optimization Operations Competitive analysis Market expansion
Skills
content marketing business strategy marketing strategy
Learner goals and capabilities

The students will be assigned a company at end of semester to complete the following areas to maximize organizations website and e-commerce presences as their final exam.

  1. Review and report on the current status of your assigned business presence online (website, social channels, and applications etc.)
  2. Complete an Internal, External, and GAP evaluation of the business to build an online strategy. Build an online strategy for the business based on the review and your analysis.
  3. Recommend platforms based on businesses needs (e-commerce, content, e-mail, CRM, platforms) and plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan).
  4. Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business.
  5. Develop a Gantt Implementation Plan of all suggested activities and timeframes for what must carry out based on all your recommendations.

*Might be other case study opportunities throughout the semester*

Learners

Learners
Graduate
Any level
60 learners
Project
15 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Companies that are selected will receive a number of reports from several students perspectives, providing them with multiple plans on how they can launch, improve, optimize and position their E-Commerce/Website Presences.

Project timeline
  • October 10, 2022
    Experience start
  • December 19, 2022
    Experience end

Project Examples

Requirements
  • Digital Report Cards
  • SEO (Search Engine Optimization) Plan
  • PPC Plan
  • Content Plan
  • Digital Strategy

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

What is your vision for your online presence?

Tell me about your organization and their digital/E-Commerce presence.

What are some of challenges your organization is facing with your digital/E-Commerce presences.

What are three goals that you would like to achieve with your digital/e-commerce presence?