Strategic Marketing
Timeline
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September 25, 2021Experience start
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September 25, 2021Community Partner Project Pitches
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October 2, 2021Initial Meeting
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October 16, 2021Proposal Presentation
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November 6, 2021Progress Update Meeting #1
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November 20, 2021Progress Update Meeting #2
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December 10, 2021Experience end
Timeline
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September 25, 2021Experience start
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September 25, 2021Community Partner Project Pitches
Community Partner brief virtual presentations to students regarding company and project descriptions.
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October 2, 2021Initial Meeting
During the week of October 1st, student teams and community partners will arrange their first meeting to discuss their project in detail.
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October 16, 2021Proposal Presentation
Student groups will provide a short virtual presentation describing (at a high level) their work to date. Q & A to follow.
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November 6, 2021Progress Update Meeting #1
During the week of November 5th, student teams and community partners will meet to discuss the project progress.
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November 20, 2021Progress Update Meeting #2
During the week of November 19th, student teams and community partners will meet to discuss the project progress.
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December 4, 2021Final Presentations
30 minute “feedback” presentation in-person if possible or virtual to share project findings.
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December 10, 2021Experience end
Experience scope
Categories
Communications Market research Operations Project management Marketing strategySkills
digital marketing project planning business analytics marketing strategy researchAre you looking for support with the marketing needs for your business or non-profit? We may be able to assist!
Overview
Fourth year students understand how to integrate and manage market information in complex and dynamic environments. Taking advantage of the latest marketing research results, students will address your marketing challenges and develop marketing strategies for evolving conditions. Students are trained to ensure their work on a specific marketing case will integrate into the overall marketing strategy of your organization.
How this works
Teams of 4-5 students will be provided with your marketing challenges. The teams will meet with your organization to determine a mutual “best-fit” for a project. Time-commitment of your organization will be variable and mutually determined by the student team and your representative.
Learners
Your organization will receive a written feedback assessment report that summarizes the project and the findings. Students will also present their findings in a high-level presentation at the end of the term.
Project timeline
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September 25, 2021Experience start
-
September 25, 2021Community Partner Project Pitches
-
October 2, 2021Initial Meeting
-
October 16, 2021Proposal Presentation
-
November 6, 2021Progress Update Meeting #1
-
November 20, 2021Progress Update Meeting #2
-
December 10, 2021Experience end
Timeline
-
September 25, 2021Experience start
-
September 25, 2021Community Partner Project Pitches
Community Partner brief virtual presentations to students regarding company and project descriptions.
-
October 2, 2021Initial Meeting
During the week of October 1st, student teams and community partners will arrange their first meeting to discuss their project in detail.
-
October 16, 2021Proposal Presentation
Student groups will provide a short virtual presentation describing (at a high level) their work to date. Q & A to follow.
-
November 6, 2021Progress Update Meeting #1
During the week of November 5th, student teams and community partners will meet to discuss the project progress.
-
November 20, 2021Progress Update Meeting #2
During the week of November 19th, student teams and community partners will meet to discuss the project progress.
-
December 4, 2021Final Presentations
30 minute “feedback” presentation in-person if possible or virtual to share project findings.
-
December 10, 2021Experience end
Project Examples
Requirements
Projects can be related to:
• Segmentation, targeting and positioning
• Product development (marketing new products)
• Pricing strategies
• Distribution strategies
• Marketing communication and branding
• Marketing plan covering all aspects previously mentioned
The exact nature of the deliverables will vary depending on the scope of the project.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Virtually or in-person attend the initial pitch, presentation proposal, and final presentation sessions.
Provide a dedicated contact who will act as the student group's primary supervisor over the duration of the project. A secondary contact should be provided as a backup. Students will interact virtually with their primary contact.
Be available for a quick virtual meeting or phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Timeline
-
September 25, 2021Experience start
-
September 25, 2021Community Partner Project Pitches
-
October 2, 2021Initial Meeting
-
October 16, 2021Proposal Presentation
-
November 6, 2021Progress Update Meeting #1
-
November 20, 2021Progress Update Meeting #2
-
December 10, 2021Experience end
Timeline
-
September 25, 2021Experience start
-
September 25, 2021Community Partner Project Pitches
Community Partner brief virtual presentations to students regarding company and project descriptions.
-
October 2, 2021Initial Meeting
During the week of October 1st, student teams and community partners will arrange their first meeting to discuss their project in detail.
-
October 16, 2021Proposal Presentation
Student groups will provide a short virtual presentation describing (at a high level) their work to date. Q & A to follow.
-
November 6, 2021Progress Update Meeting #1
During the week of November 5th, student teams and community partners will meet to discuss the project progress.
-
November 20, 2021Progress Update Meeting #2
During the week of November 19th, student teams and community partners will meet to discuss the project progress.
-
December 4, 2021Final Presentations
30 minute “feedback” presentation in-person if possible or virtual to share project findings.
-
December 10, 2021Experience end