Ohio University
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Business-to-Business Marketing

MARK 416
Closed
MacEwan University
MacEwan University
Edmonton, Alberta, Canada
Tami Ambury
Experiential Learning Facilitator
(256)
4
Timeline
  • September 16, 2021
    Experience start
  • October 1, 2021
    Community Partner Project Pitches
  • December 10, 2021
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
digital marketing sales & marketing business consulting marketing strategy data analysis
Learner goals and capabilities

Is your organization seeking some extra support to solve an ongoing B2B marketing challenge? If so, MacEwan University has 3rd and 4th year business students that are seeking opportunities to work for you in the form of a for-credit B2B Marketing project. Our students are understand all major concepts related to business-to-business (B2B) marketing and purchasing with a special focus on business relationships and networks. Students know the similarities and differences between marketing to consumers and marketing to businesses, and can apply organizational marketing theory and practice while recognizing the implications of the electronic and global arena for organizational markets.

Learners

Learners
Undergraduate
Any level
35 learners
Project
35 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Over the course of the project, our students will develop a comprehensive marketing plan. Your company will receive both the plan as well as an executive presentation, summarizing key points.

Project timeline
  • September 16, 2021
    Experience start
  • October 1, 2021
    Community Partner Project Pitches
  • December 10, 2021
    Experience end

Project Examples

Requirements

The scope and nature of the project will depend on your company's needs and priorities. Student are capable of working on any of the following:

  • Determine and describe relevant concepts and constructs of business-to business marketing, as well as similarities and differences between marketing to consumers and marketing to businesses
  • Apply organizational market concepts to the analysis of marketing cases
  • Analyze the appropriateness and effectiveness of the industrial marketing functions of firms with respect to their products and services, markets, and industries
  • Assess the role of relationships and networks in the B2B markets including global networks and ethical issues
  • Design B2B marketing plans
  • Analyze trends and challenges of B2B marketing in a dynamic global market place

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Attend final virtual presentation.

Willingness to work with two student teams in this course.