Strategic Marketing

Timeline
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September 18, 2020Experience start
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September 19, 2020Community Partner Project Pitches
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October 17, 2020Proposal Presentation
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December 5, 2020Final Presentations
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December 5, 2020Experience end
Timeline
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September 18, 2020Experience start
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September 19, 2020Community Partner Project Pitches
Community Partner brief virtual presentations to students regarding company and project descriptions.
-
October 17, 2020Proposal Presentation
Student groups will provide a short presentation describing (at a high level) their work to date. Q & A to follow.
-
December 5, 2020Final Presentations
30 minute “feedback” presentation (virtual) to share project findings.
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December 5, 2020Experience end
Experience scope
Categories
Communications Market research Operations Project management Marketing strategySkills
digital marketing business analytics marketing strategy research project planningAre you looking for support with the marketing needs for your business or non-profit? We may be able to assist!
Overview
Fourth year students understand how to integrate and manage market information in complex and dynamic environments. Taking advantage of the latest marketing research results, students will address your marketing challenges and develop marketing strategies for evolving conditions. Students are trained to ensure their work on a specific marketing case will integrate into the overall marketing strategy of your organization.
How this works
Teams of 4-5 students will be provided with your marketing challenges. The teams will meet with your organization to determine a mutual “best-fit” for a project. Time-commitment of your organization will be variable and mutually determined by the student team and your representative.
Learners
Your organization will receive a written feedback assessment report that summarizes the project and the findings. Students will also present their findings in a high-level presentation at the end of the term.
Project timeline
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September 18, 2020Experience start
-
September 19, 2020Community Partner Project Pitches
-
October 17, 2020Proposal Presentation
-
December 5, 2020Final Presentations
-
December 5, 2020Experience end
Timeline
-
September 18, 2020Experience start
-
September 19, 2020Community Partner Project Pitches
Community Partner brief virtual presentations to students regarding company and project descriptions.
-
October 17, 2020Proposal Presentation
Student groups will provide a short presentation describing (at a high level) their work to date. Q & A to follow.
-
December 5, 2020Final Presentations
30 minute “feedback” presentation (virtual) to share project findings.
-
December 5, 2020Experience end
Project Examples
Requirements
Projects can be related to:
• Segmentation, targeting and positioning
• Product development (marketing new products)
• Pricing strategies
• Distribution strategies
• Marketing communication and branding
• Marketing plan covering all aspects previously mentioned
The exact nature of the deliverables will vary depending on the scope of the project.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
September 18, 2020Experience start
-
September 19, 2020Community Partner Project Pitches
-
October 17, 2020Proposal Presentation
-
December 5, 2020Final Presentations
-
December 5, 2020Experience end
Timeline
-
September 18, 2020Experience start
-
September 19, 2020Community Partner Project Pitches
Community Partner brief virtual presentations to students regarding company and project descriptions.
-
October 17, 2020Proposal Presentation
Student groups will provide a short presentation describing (at a high level) their work to date. Q & A to follow.
-
December 5, 2020Final Presentations
30 minute “feedback” presentation (virtual) to share project findings.
-
December 5, 2020Experience end