Providence College’s Marketing Management in Competitive Environments MBA course provides students with a comprehensive understanding of strategic marketing principles, focusing on consumer decision-making and the creation of marketing plans aligned with organizational goals. Through this collaboration, learners will strengthen their analytical skills in customer, competitor, and company assessments, and develop strategic marketing recommendations in product, pricing, communication and distribution. Employers are expected to engage in regular communication, provide pertinent information needed for project success, and attend the final presentation. Constructive feedback on students' work through the Riipen platform will be invaluable to help learners grow professionally and understand real-world expectations in marketing.

Partner with Friars Consulting Group, a student-led organization that prepares future consultants for successful careers. Our members bring research skills and problem-solving abilities to help businesses and non-profits improve operations, engage customers, and develop effective strategies. With guidance from a faculty mentor, teams take on real challenges and provide valuable recommendations for your organization. Working collaboratively, our members are ready to support service improvements, identify key elements for strategic initiatives, or offer guidance for change. Friars Consulting Group helps students build practical skills in process analysis, strategic planning, insights development, and strategic thinking. Partnering with the Frias Consulting Group offers your organization fresh perspectives while fostering the growth of future consulting professionals. Though open to negotiation, preference will be given to non-profit and social enterprise organizations.

Work with a team of MBA students from Providence College who will approach your business challenge like a real consulting engagement. While each class cohort is different, you can expect students to bring cross-functional skills in strategy, marketing, finance, data analytics and innovation to help you define a problem, explore solutions, and deliver actionable recommendations. Each team manages their own project workflow: conducting research, engaging with stakeholders, and holding virtual check-ins throughout the semester, managing the project timeline, and delivering results. At the end of the project, you’ll receive clear deliverables, data-informed insights, and practical recommendations tailored to your goals. From evaluating growth strategies to streamlining internal operations, these students are ready to dig in and offer fresh, research-backed perspectives, all while gaining real-world consulting experience under faculty guidance. What students can do: Define and scope a business challenge Conduct customer discovery and competitor research Evaluate marketing or go-to-market strategies Identify opportunities for process improvement or resource optimization Analyze financial implications of strategic options Develop and present data-driven recommendations What you can expect as a partner: A motivated student team approaching your business problem with a real consulting mindset A structured project kickoff and regular check-ins Clear deliverables and final recommendations you can use Opportunities to support student learning through feedback and collaboration

Partner with marketing students learning marketing research methods to help you gather and interpret data, uncover customer insights, and support smarter marketing decisions. In this course, students build a strong foundation in both the theory and practice of marketing research. They learn to create research questions, design effective surveys, collect and analyze data using statistical tools, and communicate their findings through clear written reports and presentations. We are seeking organizations looking to address marketing challenges through marketing research to generate actionable insights. Whether you're looking to explore customer preferences, test a marketing strategy, or better understand your target market, our students are ready to help.