Justice Chatbot Inc. aims to refine its communication strategy to better engage stakeholders in the competitive legal tech industry. The project involves conducting a comprehensive communications audit to analyze current channels such as social media, website, and newsletters. Students will review competitor strategies and benchmark platform performance using both provided and publicly available data. The project also includes market and audience research to identify key target audiences and develop audience personas. A SWOT analysis will be conducted to evaluate the current communication strategy. Finally, students will propose a refined content strategy and develop lead generation and engagement tactics to optimize stakeholder engagement.

- Comprehensive communications audit report, including analysis of current channels and competitor strategies.

- Market and audience research report with detailed audience personas.

- SWOT analysis of the current communication strategy.

- Refined content strategy document, including a content calendar.

- Lead generation and engagement tactics proposal.