Creation of a B2B marketing plan
Closed
Lexington, Massachusetts, United States
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level
Project scope
Categories
Advertising Customer segmentation Digital marketing Search engine optimization Social media marketingSkills
business-to-business (b2b) marketing business marketingThe goal of this project is to create a B2B marketing plan for a new virtual care business. Examples business partners we are targeting include athletic teams, group physician practices, and employers.
Students will need to understand how our target customers buy from similar businesses, identify the key messages and channels we should leverage, determine how to segment our target customers, and develop a clear implementation plan to our achieve goals.
We will be available on a weekly basis to work with students.
About the company
Company
Lexington, Massachusetts, United States
Hospital, health, wellness & medical
We are developing a virtual care and home diagnostic solution for the treatment of iron deficiency anemia.