SEO and Social Media Strategy for a DTC Digital Health Solution

Number of individual students required: Up to 5 students Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Google analytics We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve acquisition for our first 100 customers by June 2021. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Website for a digital health start-up

We would like to build a highly engaging website for our business that includes general information, selling physical products, building a community, and scheduling appointments.

Strategy for a digital health start-up

The goal for this project is to develop a 5 year strategy and pro-forma financial model for our company. The strategy will include integrating the various functional goals into a consolidated long-term roadmap for the business with identified milestones. This strategy will be supported by a financial model that includes revenues, profit, valuation, and estimated fundraising needs over the next 5 years.

Smart packaging for medication compliance

To design a low-cost "smart package" that tracks medication taken and uploads the result into our app.