Fair Jewelry - Wholesale Account Manager
Project scope
Categories
Market research Operations Project management Marketing strategySkills
target market sales prospecting wholesaling english language salesTo become a proactive sales team, we need assistance prospecting and bringing in new wholesale retailers. We would like to start new retail relationships through researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create an excel spreadsheet/list of potential retailers for prospecting in our target market and to reach out to begin those new relationships.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?
5
TIME COMMITMENT PER STUDENT
70 hours
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Identifying new potential accounts that align with our current wholesale customer base.
- Compiling relevant market information in a spreadsheet.
- Building a customizable outreach script.
- Sending outreach emails to potential new wholesale accounts.
- Following up with potential retailers.
IDEAL ROLES/RESPONSIBILITIES/:*
- Wholesale Account Intrapreneurs x5
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
The final project deliverable is a list of successful new wholesale accounts acquired. It should successfully increase our overall sales conversions with retailers.
IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/: (English/Français)
English
PROJECT MENTOR NAME/:
- Jennifer Cheung
About the company
We are an eco-friendly jewelry brand that wants to provide accessory enthusiasts with a more ethical and environmentally-friendly option. We design and create anything from everyday jewelry to fine jewelry, ceremony pieces and bespoke designs. Appropriately named FAIR., we are a company who treats employees fairly, whilst being accepting of minorities and being supportive of human rights and wildlife. In our efforts to support these values, we consistently give back to the community and donate $5 of all orders over $100 and 2% of all ceremony orders to the David Suzuki Foundation.