Market Expansion Research
Project scope
Categories
Market research Competitive analysis Customer segmentation Market expansion Marketing analyticsSkills
planning energy modeling greenhouse gas project management financial planning energy efficiency improvement feasibility studies business planning marketing content strategyWork with us at Slate Strategies to help with strategy and planning for a new business unit, GAHP Solutions. GAHP solutions will be providing turn-key services for gas absorptions heat pump technology working alongside FortisBC. Clients will utilize our services to oversee feasibility studies, equipment sourcing, installation, and incentive applications. This is a great opportunity for someone to learn a LOT in the field of energy efficiency and facility management.
Main Goal: The intern will develop and execute a comprehensive strategy for GAHP Solutions, working alongside FortisBC, to improve energy efficiency and reduce greenhouse gas emissions.
- Conduct market research to identify potential clients and marketing opportunities
- Develop strategy documents - business plan, financial plan, etc
- Assist with vetting vendors, contractors, and engineers
- Develop a content strategy and event plan
By the end of the project, students should complete the following list of activities.
- Conduct market research to identify geographical markets, potential clients and assess competition
- Develop strategy documents - business, sales, and financial plan along with other required documents
- Learn about different types of energy modelling processes and help us work towards being able to deliver pre-feasibility study proposals
Measurable Deliverables:
- Strategy documents - business, sales, and financial plan along with other required documents
- Create a template for feasibility proposals as per FortisBC’s requirements
- SOPs for sales and ops
- A slide deck to be presented to the project manager explaining the report including all choices made and location recommendations.
- A report including all research, survey data, and analysis
Students will connect directly with us for mentorship throughout the project. We will provide -
- Ongoing guidance and feedback from management
- Opportunities to participate in relevant training and development programs
- Opportunities to attend industry events
About the company
This platform will revolutionize the way logistics processes are managed and level the playing field for SME's competing with large multinational players in the sector.