Join our local news media startup's awareness content creation and marketing campaign in the Greater Toronto Area! This internship opportunity is designed for college and university students who are passionate about journalism, content creation, and marketing.

Learning Objectives:

1. Develop a deep understanding of content creation strategies and techniques for digital media platforms.
2. Gain hands-on experience in creating compelling and engaging content for a local news media startup.
3. Learn how to effectively market and promote content through various digital channels, including social media and email marketing.
4. Enhance your writing, research and prospecting skills by researching stakeholders, partners and sponsors or producing high-quality articles, blog posts, and news pieces for our platform.
5. Collaborate with a diverse team of professionals in the media industry to brainstorm ideas, exchange feedback, and improve your creative skills.
6. Acquire knowledge about the Greater Toronto Area's news landscape, local issues, and audience preferences.
7. Understand the importance of analytics and data-driven decision-making in content creation and marketing campaigns.

Don't miss this opportunity to combine your passion for journalism, content creation, and marketing while contributing to the growth of a local news media startup in the Greater Toronto Area! Apply now and be part of an exciting journey to inform and engage our community.

Hard Skills:

1. Content Creation: Students should have strong writing skills and the ability to create engaging and informative content for various platforms such as articles, blog posts, and social media.
2. Editing and Proofreading: Interns need to possess excellent editing and proofreading skills to ensure the accuracy and quality of the content they create.
3. Research Skills: Students should be proficient in conducting research to gather information, identify reliable sources, and stay updated on local news and issues.
4. Prospecting Skills: Research stakeholders, sponsors, partners in the Toronto region that fit based on Spinning Forward's mission and value proposition.
5. Digital Marketing: Understanding the basics of digital marketing, including social media management, search engine optimization (SEO), and email marketing, will be beneficial for promoting the content effectively.
6. Analytics: Ability to analyze data to track key metrics and measure the performance of the content will be important.

Soft Skills:

1. Communication: Strong verbal and written communication skills are essential for collaborating with team members, conducting interviews, and interacting with the audience.
2. Creativity: Interns should have a creative mindset to generate innovative content ideas and strategies that resonate with the target audience.
3. Collaboration: The ability to work effectively in a team environment, exchange feedback, and contribute to group discussions is important for successful collaboration.
4. Time Management: Students should be able to prioritize tasks, meet deadlines, and manage their time efficiently to ensure timely delivery of content.
5. Adaptability: Being open to learning new skills, adapting to changes in the industry, and embracing feedback is crucial in a dynamic media startup environment.

Tasks:

1. Conducting research on the local news landscape, competitors, and audience preferences.
2. Creating engaging and informative content such as articles, blog posts, and social media posts.
3. Editing and proofreading content for accuracy, grammar, and style.
4. Participating in brainstorming sessions and contributing creative ideas for content strategies.
5. Assisting in the development and execution of digital marketing strategies.
6. Analyzing content performance using analytics tools and providing regular reports.
7. Attending workshops or training sessions to enhance skills in content creation and marketing.
8. Building a professional portfolio showcasing their work and skills.
9. Networking with professionals in the industry through events or online platforms.
10. Collaborating and exchanging feedback, and contributing to a positive team culture.

By completing these tasks, students will develop and showcase a combination of hard skills (content creation, editing, research, prospecting digital marketing, analytics) and soft skills (communication, creativity, collaboration, time management, adaptability) necessary for a successful awareness content creation and marketing campaign in the local news media startup.

The mentor will provide guidance, training, and feedback to support students in completing their assigned tasks and projects. They will offer instructions, tools and resources, helping students understand the expectations and develop their skills. The mentor will review their work, provide constructive feedback, and assist in problem-solving. They will foster collaboration, offer career advice, and motivate students, creating a supportive environment that promotes personal and professional growth throughout the work experience period.