SEO and Social Media Strategy
Project scope
Categories
Communications Marketing strategySkills
search engine optimization digital marketing keyword research blogs content development social media content social media marketing social media wordpress google driveOur team is looking for a blog writer and social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- A strategy document to outline:
- Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Social media requirements to increase the number of followers/likes and share
- Content Calendar Creation and Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging blogs
- Working with tools and programs such as Wordpress, Google Drive
Deliverables for the Internship (250 hours)
- Write 60 blogs (write, edit, post, create cover image, 3-5 images) (150 hours)
- Create 3 engaging social media posts per blog (copy and graphic) (40 hours)
- Social Media content calendar (4 months worth) (20 hours)
-Other Writing Pieces (40 hours)
This is a great project for students to prove their content development skills and digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Meet with the owner Bi weekly to review deliverables, otherwise this is flexible hours and remote/online/at home work.
About the company
We are a boutique virtual assistant agency that helps busy entrepreuners.