SEO and Social Media Strategy

Closed
Canada's Virtual Assistant
Edmonton, Alberta, Canada
Project
Academic experience
250 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy
Skills
search engine optimization digital marketing keyword research blogs content development social media content social media marketing social media wordpress google drive
Details

Our team is looking for a blog writer and social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Creation and Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging blogs
  3. Working with tools and programs such as Wordpress, Google Drive

Deliverables for the Internship (250 hours)

- Write 60 blogs (write, edit, post, create cover image, 3-5 images) (150 hours)

- Create 3 engaging social media posts per blog (copy and graphic) (40 hours)

- Social Media content calendar (4 months worth) (20 hours)

-Other Writing Pieces (40 hours)

This is a great project for students to prove their content development skills and digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Deliverables
No deliverables exist for this project.
Mentorship

Meet with the owner Bi weekly to review deliverables, otherwise this is flexible hours and remote/online/at home work.

About the company

Company
Edmonton, Alberta, Canada
Hospitality, Business services, Travel & tourism, Business & management

We are a boutique virtual assistant agency that helps busy entrepreuners.