We are ready to take our business to the next level. Presently we work with all small businesses but it’s time to specialize. A lot has to be said about focusing narrow and deep into one industry. Our company requires some assistance is assessing our customer landscape outside of our current general customer territory.

We want to learn more about customer’s expectations and behaviours in suggested new regions. It is important for us to stay up to date on industry standards to ensure that we research new industries fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.

Our specific need is an outline of our industry’s expansion opportunities through a location and industry analysis. This report should include an optimal location recommendation list.

To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations?

We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.

I will meet with the student or group once a week to review progress. I will be available in between, via email or phone.