ABOUT COMPANY

BinoBooks provides personalized e-storybooks for parents and their children in the pre-k to grade 2 age range. We create stories that act as conversation starters on complex, but important, topics like body image, COVID-19, gender expression, and more.

PROJECT SCOPE

BinoBooks is looking for analysts who can help us develop a product launch strategy for future BinoBooks products.

The primary project requirements include:

• Market analysis of existing children's books on the market that focus on traditionally tough topics
• Research on the success of the aforementioned books within their target market
• Research on what age range of children would be most appropriate as BinoBooks' target market for future books
• Developing a strategy that presents a recommended order of complex topics to feature in the next 5+ BinoBooks products
• Working with tools and programs such as Slack and G Suite

The expected project outcomes include:

• A market analysis report containing research on: existing children's books on complex topics; the success of these books within their target market; the target market BinoBooks should aim for
• A strategy report outlining what the next 5+ BinoBooks products should be, including reasoning for the choices and recommended timelines

Who you are:

• Someone who is eager to work in a team that celebrates diversity
• Someone comfortable with ambiguity and adaptable to a fast-changing startup environment
• Someone who enjoys combining research and strategy to influence business decisions
• Experience or knowledge of how to conduct market analyses
• Experience or knowledge of product launch strategies considered an asset
• Flexible schedule for meetings on weekdays
• Ability to collaborate, meet deadlines, and manage time wisely
• Someone who is comfortable working on a remote team through using Slack and video conferencing software, like Zoom

Who we are:

BinoBooks is a female-founded Canadian startup, that creates personalized e-storybooks for parents and their children. We create stories that act as conversation starters on complex, but important, topics like, COVID-19, body image, and more.

We are a young, vibrant team of recent graduates and current students looking to reinvent reading. Through book personalization, we aim to represent all children in their readings and help them better understand the world around them.

Check us out here and on social media @hellobinobooks!