SEO and Social Media Analyst

BinoBooks is looking for a SEO and social media analyst who can help us deliver impactful content that conveys the BinoBooks brand voice to a wide audience. The primary project requirements include: Keyword analysis to determine relevant search terms to BinoBooks Defining Search Engine Optimisation (SEO) requirements to ensure BinoBooks appears on the first page of Google for relevant keywords Research on social media requirements to increase engagement analytics Competitor SEO analysis Content Calendar Execution: recommendations of timed deployment social media content to drive maximum traffic to our site Working with tools and programs such as Slack, G Suite, Google Analytics, Square/Shopify The expected project outcomes include: A baseline SEO analysis of BinoBooks' existing online presence at the start of the project A report containing: a keyword analysis, SEO requirements, social media requirements; competitor SEO analysis; suggested content calendar schedule The aforementioned report should include a plan for implementation for BinoBooks' website, social media channels, and any other relevant sites Who you are: Someone who is eager to work in a that celebrates diversity Someone comfortable with ambiguity and adaptable to a fast-changing startup environment Experience or knowledge with SEO and social media analytics Experience or knowledge of Google Analytics is considered an asset Flexible schedule for meetings on weekdays Ability to collaborate, meet deadlines, and manage time wisely Someone who is comfortable working on a remote team through using Slack and video conferencing software, like Zoom Who we are: BinoBooks is a female-founded Canadian startup, that creates personalized e-storybooks for parents and their children. We create stories that act as conversation starters on complex, but important, topics like, COVID-19, body image, and more. We are a young, vibrant team of recent graduates and current students looking to reinvent reading. Through book personalization, we aim to represent all children in their readings and help them better understand the world around them. Check us out here and on social media @hellobinobooks! Don’t feel like you check all the boxes, but you’re still eager to apply? Please apply.

Market Analysis for Product Launch Strategy

ABOUT COMPANY BinoBooks provides personalized e-storybooks for parents and their children in the pre-k to grade 2 age range. We create stories that act as conversation starters on complex, but important, topics like body image, COVID-19, gender expression, and more. PROJECT SCOPE BinoBooks is looking for analysts who can help us develop a product launch strategy for future BinoBooks products. The primary project requirements include: Market analysis of existing children's books on the market that focus on traditionally tough topics Research on the success of the aforementioned books within their target market Research on what age range of children would be most appropriate as BinoBooks' target market for future books Developing a strategy that presents a recommended order of complex topics to feature in the next 5+ BinoBooks products Working with tools and programs such as Slack and G Suite The expected project outcomes include: A market analysis report containing research on: existing children's books on complex topics; the success of these books within their target market; the target market BinoBooks should aim for A strategy report outlining what the next 5+ BinoBooks products should be, including reasoning for the choices and recommended timelines Who you are: Someone who is eager to work in a team that celebrates diversity Someone comfortable with ambiguity and adaptable to a fast-changing startup environment Someone who enjoys combining research and strategy to influence business decisions Experience or knowledge of how to conduct market analyses Experience or knowledge of product launch strategies considered an asset Flexible schedule for meetings on weekdays Ability to collaborate, meet deadlines, and manage time wisely Someone who is comfortable working on a remote team through using Slack and video conferencing software, like Zoom Who we are: BinoBooks is a female-founded Canadian startup, that creates personalized e-storybooks for parents and their children. We create stories that act as conversation starters on complex, but important, topics like, COVID-19, body image, and more. We are a young, vibrant team of recent graduates and current students looking to reinvent reading. Through book personalization, we aim to represent all children in their readings and help them better understand the world around them. Check us out here and on social media @hellobinobooks!

Social Media Coordinator

BinoBooks is looking for a Social Media Coordinator who can help us deliver impactful content that helps convey the BinoBooks brand and our vision to a wide online audience. The primary project requirements include: Obtaining an understanding of the BinoBooks brand voice, our mission, the product and our plans for the future. Creating engaging content for the BinoBooks brand, and scheduling posts across the BinoBooks social accounts (Instagram, Facebook, Twitter, TikTok, YouTube, Medium, LinkedIn) using tools such as Facebook Business Manager and Buffer. Curating and developing a wide variety of content that aligns with the BinoBooks brand, and engages our target markets. Content mediums will include: creating original graphics, curating shareable content from our target market, finding relevant Reel and TikTok trends for the BinoBooks team to create, writing blog posts, marketing emails etc. Using tools such as Canva. Conducting proactive and reactive engagement sessions on our social media accounts, by responding to any BinoBooks community inquiries and authentically engaging with posts of people within our community (not selling, just being human and commenting and engaging with posts we enjoy, and letting them know why!) Developing and managing our daily, weekly, and monthly social media content calendar. The goal is to have 2-3 months of relevant and quality content at all times. Produce a content campaign, including email newsletters, around our current and future e-storybooks on the topic of body image, and more. Conduct bi-weekly social media analytics reports in order to understand what content is performing well with our audience, and what isn't. The expected project outcomes include: An on-brand content calendar for a minimum of 2-3 months of coverage scheduled and ready to publish. Develop content for our first and future storybook campaigns using different mediums, such as social media content, and email marketing. A report of BinoBooks' bi-weekly social media analytics, and reflections using the analytics for what content is performing, and where we should double down, or abort in our content plan. This should include a baseline report of the social media analytics prior to you implementing any content or engagement sessions. Tracking all knowledge learned during your time in this role, in order to help onboard future team members. This includes anything that helped you best grasp an understanding of the BinoBooks brand. Looking for students who are: Someone who is eager to work in a that celebrates diversity Someone comfortable with ambiguity and adaptable to a fast-changing startup environment Experience or knowledge with content marketing and social media Strong creative mindset, including the ability to consistently develop new ideas Experience or knowledge of developing graphics in Canva is considered an asset Flexible schedule for meetings on weekdays Ability to collaborate, meet deadlines, and manage time wisely An ability to maintain a growth mindset and take constructive feedback on content ideas Someone who is comfortable working on a remote team through using Slack and video conferencing software, like Zoom Who we are: BinoBooks is a female-founded Canadian startup, that creates personalized e-storybooks for parents and their children. We create stories that act as conversation starters on complex, but important, topics like, COVID-19, body image, and more. We are a young, vibrant team of recent graduates and current students looking to reinvent reading. Through book personalization, we aim to represent all children in their readings and help them better understand the world around them. Check us out here and on social media @hellobinobooks! Don’t feel like you check all the boxes, but you’re still eager to apply? Please apply.