SEO and Social Media Analyst
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Project scope
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Communications Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
slack (software) ability to meet deadlines google analytics video conferencing keyword research time management google workspace social media content search engine optimization social mediaBinoBooks is looking for a SEO and social media analyst who can help us deliver impactful content that conveys the BinoBooks brand voice to a wide audience.
The primary project requirements include:
- Keyword analysis to determine relevant search terms to BinoBooks
- Defining Search Engine Optimisation (SEO) requirements to ensure BinoBooks appears on the first page of Google for relevant keywords
- Research on social media requirements to increase engagement analytics
- Competitor SEO analysis
- Content Calendar Execution: recommendations of timed deployment social media content to drive maximum traffic to our site
- Working with tools and programs such as Slack, G Suite, Google Analytics, Square/Shopify
The expected project outcomes include:
- A baseline SEO analysis of BinoBooks' existing online presence at the start of the project
- A report containing: a keyword analysis, SEO requirements, social media requirements; competitor SEO analysis; suggested content calendar schedule
- The aforementioned report should include a plan for implementation for BinoBooks' website, social media channels, and any other relevant sites
Who you are:
- Someone who is eager to work in a that celebrates diversity
- Someone comfortable with ambiguity and adaptable to a fast-changing startup environment
- Experience or knowledge with SEO and social media analytics
- Experience or knowledge of Google Analytics is considered an asset
- Flexible schedule for meetings on weekdays
- Ability to collaborate, meet deadlines, and manage time wisely
- Someone who is comfortable working on a remote team through using Slack and video conferencing software, like Zoom
Who we are:
BinoBooks is a female-founded Canadian startup, that creates personalized e-storybooks for parents and their children. We create stories that act as conversation starters on complex, but important, topics like, COVID-19, body image, and more.
We are a young, vibrant team of recent graduates and current students looking to reinvent reading. Through book personalization, we aim to represent all children in their readings and help them better understand the world around them.
Check us out here and on social media @hellobinobooks!
Don’t feel like you check all the boxes, but you’re still eager to apply? Please apply.
About the company
BinoBooks provides personalized e-storybooks for parents and their children in the pre-k to grade 2 age range. We create stories that act as conversation starters on complex, but important, topics like body image, COVID-19, gender expression, and more.